Guide to the Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
Digitized Content

Summary
Collection ID:
NMAH.AC.0060.S01.01.Whiskey
Creators:
Warshaw, Isadore, d. 1969
Dates:
1743-1963
bulk 1846-1962
Languages:
English
Collection is in English.
Physical Description:
7.38 cubic feet
consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.
Repository:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents note
Scope and Contents note
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.
The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.
The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.
See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.

Arrangement note
Arrangement note
Whiskey, Liquor, and Spirits is arranged in five subseries.
Business Records and Marketing Material
Genre
Subject
Warshaw's Whiskey and Wine Survey and Collecting Campaign Records
Oversize Material

Administration
Processing Information note
In 2016, with funding provided by the Smithsonian Institution's Collections Care and Preservation Fund, the Archives Center at the National Museum of American History implemented the use of minimal level processing standards to increase information about and facilitate access to more of our collections.
For this subject, minimal processing included arrangement to the folder level, based on prior processing and preservation action, with retention of the pre-existing arrangement when possible, if applicable. Otherwise, an order was imposed by the Processing Archivist. Some materials were consolidated to eliminate excess bulk but items within folders were not arranged further. The guide may or may not include a more refined list of folder contents. Nonarchival housing was replaced for long-term stability, but staples and other fasteners have not all been removed.
The name of this subject category was modified from "Whiskey" to "Whiskey, Liquor, and Spirits" to better reflect the content.
Minimal level processing and machine-readable finding aid completed by Nicole Blechynden, September 2016.
Author
Nicole Blechynden
Sponsor
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Immediate Source of Acquisition note
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Digital Content

Using the Collection
Conditions Governing Access note
Collection is open for research. Some items may be restricted due to fragile condition.
Preferred Citation note
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Conditions Governing Use note
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Restaurants Topic Search Smithsonian Collections Search ArchiveGrid
Sales letters Genre/Form Search Smithsonian Collections Search ArchiveGrid
Recipes Genre/Form Search Smithsonian Collections Search ArchiveGrid
Ephemera Genre/Form Search Smithsonian Collections Search ArchiveGrid
Labels -- Design Topic Search Smithsonian Collections Search ArchiveGrid
Restaurants -- United States Topic Search Smithsonian Collections Search ArchiveGrid
Commercial catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Caricatures Genre/Form Search Smithsonian Collections Search ArchiveGrid
Dining Topic Search Smithsonian Collections Search ArchiveGrid
Taverns (Inns) Topic Search Smithsonian Collections Search ArchiveGrid
Beverages Topic Search Smithsonian Collections Search ArchiveGrid
Illustrations Genre/Form Search Smithsonian Collections Search ArchiveGrid
Labels Genre/Form Search Smithsonian Collections Search ArchiveGrid
Advertising Genre/Form Search Smithsonian Collections Search ArchiveGrid
Menus -- 21st century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Business records Genre/Form Search Smithsonian Collections Search ArchiveGrid
Menus -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Advertisements Genre/Form Search Smithsonian Collections Search ArchiveGrid
Beverage labels Genre/Form Search Smithsonian Collections Search ArchiveGrid
advertising -- Beverages Topic Search Smithsonian Collections Search ArchiveGrid
Labels -- Alcoholic beverages Topic Search Smithsonian Collections Search ArchiveGrid
Instructional materials Genre/Form Search Smithsonian Collections Search ArchiveGrid
Manuals Genre/Form Search Smithsonian Collections Search ArchiveGrid
Trade cards Genre/Form Search Smithsonian Collections Search ArchiveGrid
Food Topic Search Smithsonian Collections Search ArchiveGrid
Publications -- Business Genre/Form Search Smithsonian Collections Search ArchiveGrid
Publications Genre/Form Search Smithsonian Collections Search ArchiveGrid
Sales records Genre/Form Search Smithsonian Collections Search ArchiveGrid
Commercial correspondence Genre/Form Search Smithsonian Collections Search ArchiveGrid
Trade catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Advertising fliers Genre/Form Search Smithsonian Collections Search ArchiveGrid
Drinking behavior Topic Search Smithsonian Collections Search ArchiveGrid
Beverages -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Trade literature Genre/Form Search Smithsonian Collections Search ArchiveGrid
Menus -- 1940-1950 Genre/Form Search Smithsonian Collections Search ArchiveGrid
Menus Genre/Form Search Smithsonian Collections Search ArchiveGrid
Manufacturers' catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Printed ephemera Genre/Form Search Smithsonian Collections Search ArchiveGrid
Beverages -- advertising -- 1940-1990 Topic Search Smithsonian Collections Search ArchiveGrid
Distilleries Topic Search Smithsonian Collections Search ArchiveGrid
Advertising cards Genre/Form Search Smithsonian Collections Search ArchiveGrid
Bars (Drinking establishments) Topic Search Smithsonian Collections Search ArchiveGrid
Sales catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Letterheads Genre/Form Search Smithsonian Collections Search ArchiveGrid
Consumer goods -- Catalogs Topic Search Smithsonian Collections Search ArchiveGrid
Business letters Genre/Form Search Smithsonian Collections Search ArchiveGrid
Mail order catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Catalogues Genre/Form Search Smithsonian Collections Search ArchiveGrid
Invoices Genre/Form Search Smithsonian Collections Search ArchiveGrid
Periodicals Genre/Form Search Smithsonian Collections Search ArchiveGrid
Receipts Genre/Form Search Smithsonian Collections Search ArchiveGrid
Retail trade Topic Search Smithsonian Collections Search ArchiveGrid
Print advertising Genre/Form Search Smithsonian Collections Search ArchiveGrid
Advertising mail Genre/Form Search Smithsonian Collections Search ArchiveGrid
Business cards Genre/Form Search Smithsonian Collections Search ArchiveGrid
Signs (declaratory or advertising artifacts) Genre/Form Search Smithsonian Collections Search ArchiveGrid
Legislation (legal concepts) Genre/Form Search Smithsonian Collections Search ArchiveGrid
Business ephemera Genre/Form Search Smithsonian Collections Search ArchiveGrid
Trade associations Topic Search Smithsonian Collections Search ArchiveGrid
Legal documents Genre/Form Search Smithsonian Collections Search ArchiveGrid
Alcohol Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- Alcoholic beverages Topic Search Smithsonian Collections Search ArchiveGrid
Alcoholism Topic Search Smithsonian Collections Search ArchiveGrid
Medicine Topic Search Smithsonian Collections Search ArchiveGrid
Drinking of alcoholic beverages -- Law and legislation Topic Search Smithsonian Collections Search ArchiveGrid
Correspondence Genre/Form Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives