Guide to the Daytime TV Magazine Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0107
Creators:
Daytime TV Magazine.
Becker, Joyce
Sugarman, Allan
Dates:
1977-1983
Languages:
English
Collection is in English.
Physical Description:
0 Cubic Feet
3 boxes
Repository:
Archives Center, National Museum of American History
The collection consists of issues of
Daytime TV
, from 1977 to 1983.
Daytime TV
was a magazine devoted exclusively to soap operas and soap opera actors.

Scope and Contents
Scope and Contents
An almost complete collection of
Daytime TV
magazine from 1977-1983.

Biographical / Historical
Biographical / Historical
"Soap operas" became a staple of popular entertainment in the early twentieth century. The term "soap opera" was coined because many of the episodic drama programs were sponsored by various soap companies. Beginning on radio and then eventually migrating to television, soap operas filled an apparently insatiable need for the public to vicariously live out the lives of others on a daily basis. Procter and Gamble was one of the more prominent sponsors of soap operas. With the increased interest in soap operas came increased interest in the actors who played in them. By the 1970s, many magazines devoted exclusively to soap operas and soap opera actors proliferated,
Daytime TV
magazine was one of these publications.

Administration
Processing Information
Procssed by Franklin A. Robinson, Jr., archivist, 2002.
Author
Franklin A. Robinson, Jr., archivist
Immediate Source of Acquisition
The collection was donated by Joyce Becker (writer of "Soap Opera Festival" column in Daytime TV magazine) and her husband Allan Sugarman in 1983.

Digital Content
More …
Using the Collection
Preferred Citation
Daytime TV Magazine Collection, Archives Center, National Museum of American History
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Conditions Governing Access
Collection is open for research.

Related Materials
Materials at the National Museum of American History
The Division of Culture and the Arts holds soap opera-related materials. See accessions: 1983.0726; 1984.0198; 2013.0104; and 2013.0307.

Custodial History
Custodial History
The collection was transferred from the Division of Community Life (now the Division of Home and Community Life) to the Archives Center in 1984.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Soap operas -- 1970-1990 Topic Search Smithsonian Collections Search ArchiveGrid
Magazines (periodicals) -- 1970-1990 Genre/Form Search Smithsonian Collections Search ArchiveGrid
Joyce Becker's Soap Opera Festivals. Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
URL: