Guide to Rob and Julie Strasser Collection
NMAH.AC.0525

Summary
Collection ID:
NMAH.AC.0525
Creators:
Nike, Inc.
Strasser, Julie,
Strasser, Robert (marketing executive)
Dates:
1970-1990.
Languages:
English
Physical Description:
2.5 cubic feet
8 boxes
Repository:
Archives Center, National Museum of American History

Scope and Contents note
Scope and Contents note
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.

Arrangement
Arrangement
3 series: (1) videotapes; (2) U.S. marketing and promotion; (3) international marketing and promotion. Topically arranged.

Biographical/Historical note
Biographical/Historical note
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.

Administration
Processing Information note
Collection processed by NMAH Staff, undated.
Author
Finding aid prepared by NMAH Staff
Immediate Source of Acquisition note
Collection donated by Julie Strasser,1995.

Using the Collection
Restrictions on Access
Unrestricted research use on site, by appointment.,Gloves required with unprotected photographs.
Preferred Citation
Rob and Julie Strasser Collection, 1970-1990, Archives Center, National Museum of American History.
Terms Governing Use and Reproduction
Reproduction fees for commercial use. Copyright status of items varies.

Related Archival Materials
Nike Advertising History Collection, Archives Center, NMAH.

Ownership and Custodial History
Ownership and Custodial History
Donated by Julie Strasser.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Blue Ribbon Sports. Corporate Name Search Smithsonian Collections Search ArchiveGrid
Advertising--Sporting goods Topic Search Smithsonian Collections Search ArchiveGrid
Athletic shoes--1970-1990 Topic Search Smithsonian Collections Search ArchiveGrid
Business records--1950-2000 Genre/Form Search Smithsonian Collections Search ArchiveGrid
Manufacturers' catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Marketing--Asia Topic Search Smithsonian Collections Search ArchiveGrid
Marketing--U.S. Topic Search Smithsonian Collections Search ArchiveGrid
Sales catalogs Genre/Form Search Smithsonian Collections Search ArchiveGrid
Sporting goods industry Topic Search Smithsonian Collections Search ArchiveGrid
Videotapes Genre/Form Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C., 20013-7012
Phone: 202-633-3270
archivescenter@si.edu