Guide to the Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, circa 1897-1979
Digitized Content

Summary
Collection ID:
NMAH.AC.0611
Creators:
Baden, Gary
Baden, Sandra
Dates:
circa 1897-1979
Languages:
English
Physical Description:
2 cubic feet
Repository:
Archives Center, National Museum of American History

Scope and Contents
Scope and Contents
A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color.
Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.

Arrangement
Arrangement
The collection is arranged into five series.
Series 1: Performing Arts
Series 2: Business/Politics
Series 3: Sports
Series 4: Society, fashio, Royalty
Series 5: Writers, Musicians, Artists, Singers

Biographical / Historical
Biographical / Historical
The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.

Administration
Processing Information
Collection processed by Franklin A. Robinson, Jr., volunteer, August, 1999, supervised by Mimi Minnick.
Author
Franklin A. Robinson, Jr.
Immediate Source of Acquisition
The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.

Using the Collection
Preferred Citation
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Other Finding Aids
Other Finding Aids
Inventory available.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Tear sheets Genre/Form Search Smithsonian Collections Search ArchiveGrid
Magazines (periodicals) -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Celebrities Topic Search Smithsonian Collections Search ArchiveGrid
Endorsements in advertising Topic Search Smithsonian Collections Search ArchiveGrid
advertising Topic Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
URL: