Fresh Fields Records

Summary
Collection ID:
NMAH.AC.1367
Creators:
Dobrow, Joe
Fresh Fields
Whole Foods Market
Dates:
1993-1999
Languages:
English
Collection is in English.
Physical Description:
4 cubic feet
4 boxes
Repository:
Archives Center, National Museum of American History

Scope and Contents
Scope and Contents
The collection consists of the internal records of the Fresh Fields natural foods supermarket in its first years, before and after the time in which it merged with Whole Foods Market. It includes alphabetized subject files on such topics as advertising strategy, budgeting, promotions, branding, pricing, presentation, launches of new stores, credit card usage, rewards programs, etc.: correspondence; advertisements; memoranda; reports, including annual reports; statistics; financial documents; store magazines; internal company newsletters; press kits and press releases; studies and surveys; and miscellany.

Arrangement
Arrangement
1 series.

Biographical / Historical
Biographical / Historical
Whole Foods Market was founded in Austin, Texas, in 1980, as an early experiment in natural foods grocery stores. It bought or merged with several other natural foods stores. Fresh Fields launched its first store in May of 1991 in Rockville, Maryland. It did well and expanded with additional stores opening in 1992 and 1993. It merged with Whole Foods Market in 1996.

Using the Collection
Preferred Citation
Fresh Fields Records, 1993-1999, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Grocery trade Topic Search Smithsonian Collections Search ArchiveGrid
Statistics -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Reports -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Financial records -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Natural foods Topic Search Smithsonian Collections Search ArchiveGrid
Austin (Tex.) Place Search Smithsonian Collections Search ArchiveGrid
Correspondence -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Maryland -- 1980-2000. Place Search Smithsonian Collections Search ArchiveGrid
Texas -- 20th century Place Search Smithsonian Collections Search ArchiveGrid
Press releases Genre/Form Search Smithsonian Collections Search ArchiveGrid
Rockville (Md.) Place Search Smithsonian Collections Search ArchiveGrid
Magazines (periodicals) -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Annual reports -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Natural foods industry Topic Search Smithsonian Collections Search ArchiveGrid
Memorandums -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Branding (Marketing) Topic Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century. Genre/Form Search Smithsonian Collections Search ArchiveGrid
Newsletters -- 20th century Genre/Form Search Smithsonian Collections Search ArchiveGrid
Food industry and trade Topic Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
URL: