Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
The Herb Grosch Papers, 1948-1998, cover the life and career of an early computer professional. It consists of correspondence, clippings, photographs, computer disks, reports, and other printed materials.
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Sam DeVincent loved music and art and began collecting sheet music with lithographs at an early age. Series 5: Politics and Political Movements contains circa 1,565 pieces of sheet music and song folios documenting the political history of the United States. An overview to the entire DeVincent collection is available here: Sam DeVincent Collection of Illustrated American Sheet Music.
Miscellaneous portraits of scientists and other prominent persons, including original engravings, photoprints, and copy photoprints.
This collection consists of photographs, news clippings, and correspondence documenting Thaden's aviation career.
The bulk of this collection was processed by Jane Livermore, a devoted and tireless volunteer in the Smithsonian Institution Archives between 1995 and 2004. Livermore is a former Science Service employee. She worked in the organization's library, oversaw the educational project "THINGS of Science," and served as Assistant to the Director. ...
This accession includes records that document the curatorial activities of the Division of the Growth of the United States in the Museum of History and Technology, which was later renamed the National Museum of History and Technology. Materials primarily include the correspondence and memoranda of Peter C. Welsh, Curator; Anne Castrodale ...
The papers of art critic, writer, and historian Elizabeth McCausland measure 45 linear feet and date from 1838 to 1995, with the bulk of the material dating from 1920 to 1960. The collection provides a vast accumulation of research data on various artists and aspects of American art, especially the early American modernists and the Federal Arts Projects. Papers include McCausland's extensive research and writing files, particularly on Marsden Hartley, E. L. Henry, Lewis Hine, George Inness, and Alfred H. Maurer. McCausland's correspondence with artists includes a substantial amount with Arthur Dove and Alfred Stieglitz. Her collaborative work with Berenice Abbott on the Changing New York book and series of photographs is well-documented within the collection. Also found are general writings, subject files, files relating to exhibitions, teaching, and committees, photographs, art work, personal papers, and printed material. Additional McCausland material donated later from the estate of Berenice Abbott include biographical materials, project files, writings, and printed materials.
The papers of painter and writer Henry Bacon date from 1849-1931 and measure 1.9 linear feet. The collection documents Bacon's career and travels through France and Egypt. Included are biographical materials, correspondence, writings by Bacon and others, scattered business records, printed material, scrapbooks, photographs, eight sketchbooks and additional sketches.