Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Publication entitled GOVERNMENT WAR ADVERTISING, published by the Committee on Public Information, Division of Advertising, 1918.
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for Western Union, American Airlines, Coca-Cola, Mars, Proctor & Gamble, Anheuser-Busch, and Burger King. They were pioneering in their work developing advertising that appealed to Latino consumers. Th...
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1...
Flying Tigers is a national and international cargo and express mail carrier based in Los Angeles, California . The collection consists of mechanicals, proofsheets, advertising slicks, promotional material and other collateral l created by Lord, Dentsu & Partners for the Flying Tigers account between 1981 and 1988.
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Materials from the Pepsi Spanish-language ad campaign in 1996 with emphasis on the "Gooal" commercial featuring Andres Cantor.