Advertising posters for various companies that were clients of Lopez Negrete. They included Microsoft, Wal-Mart, Goya Foods, Circle K, Tyson Foods, Fiesta Mart, the Houston Metropolitan Transit Authority, and Nations Bank and its successor, Bank of America.
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for Western Union, American Airlines, Coca-Cola, Mars, Proctor & Gamble, Anheuser-Busch, and Burger King. They were pioneering in their work developing advertising that appealed to Latino consumers. Th...
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1...
This collection is organized in four series. The first contains an assortment of advertising ephemera, including fans, advertising cards, business cards, receipts, circulars, pamphlets, printed advertisements, brochures, postcards and catalogues dating mostly from the late nineteenth century. Materials in the advertising ephemera file are organized...
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.