Guide to the Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
Digitized Content

Summary
Collection ID:
NMAH.AC.0060.S01.01.Whiskey
Creators:
Warshaw, Isadore, d. 1969
Dates:
1743-1963
bulk 1846-1962
Languages:
English
Physical Description:
7.38 Cubic feet
consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.
Repository:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents note
Scope and Contents note
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.
The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.
The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.
See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.

Arrangement note
Arrangement note
Whiskey, Liquor, and Spirits is arranged in five subseries.
  • Business Records and Marketing Material
  • Genre
  • Subject
  • Warshaw's Whiskey and Wine Survey and Collecting Campaign Records
  • Oversize Material

Administration
Processing Information note
In 2016, with funding provided by the Smithsonian Institution's Collections Care and Preservation Fund, the Archives Center at the National Museum of American History implemented the use of minimal level processing standards to increase information about and facilitate access to more of our collections.
For this subject, minimal processing included arrangement to the folder level, based on prior processing and preservation action, with retention of the pre-existing arrangement when possible, if applicable. Otherwise, an order was imposed by the Processing Archivist. Some materials were consolidated to eliminate excess bulk but items within folders were not arranged further. The guide may or may not include a more refined list of folder contents. Nonarchival housing was replaced for long-term stability, but staples and other fasteners have not all been removed.
The name of this subject category was modified from "Whiskey" to "Whiskey, Liquor, and Spirits" to better reflect the content.
Minimal level processing and machine-readable finding aid completed by Nicole Blechynden, September 2016.
Author
Nicole Blechynden
Sponsor
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Immediate Source of Acquisition note
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Brand Name Index
Brand Name Index
The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey.
    Brand Name Index
    Brand Name
    Manufacturer
    Adam Schneider's Dutch
    Seagram Distillery
    Alleghany
    Phoenix Mills Dist.Co.
    Ambassador
    Taylor & Ferguson
    Ancestor
    John Dewar & Sons
    Anderson Co. Club
    Phoenix Mills Dist. Co.
    Angostura Bitters
    Philip Goldberg
    Antiquary
    Jas. Hardie
    Apry
    Schieffein & Co.
    Arkansas Traveler
    Seagram Distillers
    B & B
    Wright & Taylor
    Bailey' s
    Huey & Christ
    Banquet
    Ginter Co.
    Barton
    Revere Distilling Co.
    Bay State
    Revere Distilling Co.
    Beechwood
    Applegate & Sons
    Beefeater
    Kobrand Corp.
    Big Cat
    General Distillers Corp.
    Black & White
    Fleischmann Dist.
    Black Warrior, The
    Seagram Distillers
    Blue Blood Club
    Kentucky Liquor Co.
    Blue Ribbon
    Altschul Distilling Co.
    Bombay
    A. M. Penrose
    Bond & Lillard
    W.H. McBrayer
    Bonnie Brae
    Cobb Hersey Co.
    Bos
    Pease Son & Co.
    Bottoms Up
    Brown-Forman Distillery Co.
    Briar Mint
    Cincinnati Distillers
    Briar Mint
    General Distillers Corp.
    Brunswick Club
    H.& H.W. Catherwood
    Buckingham
    Venable & Heyman
    Burks Spring
    Thos. L. Smith & Sons
    Cabinet
    Woodrow & George
    Canadian Club
    Hiram Walker & Son
    Cap'n Jack
    Cincinnati Distillers
    Carioca
    Schenley Co.
    Carstairs
    Stewart Distilling Co.
    Cedar Brook
    Wm.H. McBrayer
    Cedar Valley
    Weideman, Holmes & Co.
    Cee Bee Sloe Gin
    Cook & Bernheimer Co.
    Celery
    Cook & Bernheimer Co.
    Charteuse
    Shieffein & Co.
    Cherry Heering
    Schenley Import Co.
    Chivas Regal
    General Wine & Spirits Co.
    Churchill 88
    Fleischmann Distilling Corp.
    Clover Club
    Boyle & McGlinn
    Club, The
    G.F. Heublein & Bros.
    Club House
    M. Shaughnessy & Co.
    Cold Spring Jockey Club
    John Kissel & Son
    Commodore
    J. Brown & Co.
    Commonwealth Club
    Cobb Hersey Co.
    Corby's
    Jas. Barclay & Co.
    Cordon Bleu
    Martell
    Coates Plymouth
    Schiefflin & Co.
    County Chairman
    General Distillers Corp.
    Courvoisier
    W.A. Taylor & Co.
    Crcaker Jack
    General Distillers Corp.
    Creme Yvette
    Sheffield Co.
    Cuckoo
    Rex Distilling Co.
    Cutty Shark
    Berry Bros . & Rudd Ltd.
    Dekuyper
    National Distillers Products
    Dewey's Victory
    A.B. Sheaffer
    Dews of Erin
    Cobb Hersey Co.
    D.J.A.
    David & John Anderson Ltd.
    D.O.M. Benedictine
    Julius Wile Sons
    Drambuie
    W.A.Taylor & Co.
    Drip Rock
    Cold Spring Distilling
    Duff Gordon
    Munson G. Shaw Co.
    Eagle Liqueur
    Rheinstrom Bros .
    Early Times
    Brown-Forman Distillery
    Gold Dust
    A.R. Champney Co.
    El Bart
    Camberwell Distillery
    Embassy Club
    Continental Distilling
    Empire Club
    G.F. Coshland & Co.
    Everett Spring
    Cobb Hersey Co.
    Fairfax County
    Austin, Nichols & Co.
    Fairview
    Schmidt & Ziegler, Ltd.
    Fellsglen
    John E. Fells
    Fenbrook
    Charles S. Gove Co.
    Fig Rye
    F. Madlener
    Four Roses
    Frankfort Distilleries
    Fulton
    Myers & Co.
    Fundador
    Canada Dry Import Co.
    Gair Loch
    Stromness Dist. Co.
    Galliano
    McKesson & Robbins
    Gaston Fontaine's
    Cobb Hersey Co.
    Geneva
    United Dist. Co.
    George Mills
    Woodrow & George
    Geyser
    Peoples Distilling Co.
    Gilbey' s Gin
    National Distillers Prod.ucts
    Gold Fax
    Clune & Torpy
    Golden Seal
    W. Scott Gillespie
    Golden Truth
    Despres Distilling Co.
    Grand Marnier
    Carillon Importers Ltd.
    Grant 63
    Revere Distilling Co.
    Grandpa' s Delight
    Pembrook Distilling Co.
    Grant's Stand Fast
    Austin, Nichols & Co.
    Green River
    McCulloch
    Greensboro
    Cobb Hersey Co.
    Grouse
    Seggerman Slocum
    Harrisville
    Cobb Hersey Co.
    Harvest Home
    Seagram Distillers
    Hazel Dell
    Rheinstrom Bros.
    Heather Blossom
    B.H.R. Distilling Co.
    Hennessy
    Schieffein & Co.
    Hillside
    Steinhardt Bros. & Co.
    Hine Cognac
    21 Brands Inc.
    Hoffman House
    P.H. Hamburger
    Holland Process
    Rosenberger Bros.
    Home Comfort
    Max Stiner & Co.
    House of Lords
    Wm.Whitely & Co.
    House of Lords
    W.A. Taylor & Co.
    Hunter
    Wm. Lanaham & Sons
    Imperial
    Hiram Walker & Sons
    Inverness Club
    J.W. Cheesman Co.
    Irish Mist
    Munson G. Shaw Co.
    Jackson Club
    O'Bryan Bros.
    Jefferson
    Seagram Distillers
    Jessie Moore
    General Distillers Corp
    Joel Hill
    Woodrow & George
    Jockey Club
    Excelsior Distilling Co.
    J.& F. Martell's Brandy
    G.S.Nicholas & Co.
    Kenton Belle
    Simon Kenton Co.
    Kentucky Favorite
    United Dist. Co.
    Kentucky Gentleman
    Barton Distilling Co.
    Kentucky Nectar
    General Distillers Corp
    Kentucky Tavern
    Glenmore Distillers
    Keuka Club
    O'Dea Home Supply Co.
    Keystone
    Wm.H.Graham & Co.
    Kilty
    R.Thorne & Sons, Ltd.
    King
    Brown-Forman Distillery
    King's Ransom
    Edradour Distillery
    King's Ransom
    Wm. Whitely & Co.
    Kuban
    General Distillers Corp
    Laganda Club
    Altschul Distilling Co
    Lamplighter
    J.& w . Nicholson Co.
    Latonia Club
    Sheldon Co.
    La Rojena (Jose Cuervo)
    Young' s Market
    Lechmere
    Doyle, F.M. & Co.
    Lemon Hart
    Julios Wile Sons
    Lick Run
    General Distillers Co.
    Lindenwood
    Spiess & Bachenheimer
    London Dry
    Sir Robert Burnett & Co
    London Gin
    Wm. Reed
    Lorraine Club
    Felix Coblentz & Co.
    MacNaughton
    Schenley Co.
    Maker' s Mark
    Star Hill Distilling Co
    Mammoth Cave Springs
    Seagram Distillers
    Manhattan Club
    Mac Stiner & Co.
    Maryland Club
    John Belt & Co.
    Mentor
    Ginter Co.
    Monitor
    J.C. Childs & Co.
    Mosaic
    People's Distilling Co.
    Mount Vernon
    Cook & Bernheimer
    Mount Vernon
    Mannis Distilling
    Mouquin
    Austin, Nichols & Co.
    Myers
    General Wine & Spirits Co. Thos. Smith Co.
    M & Z
    Thos. Smith Co.
    Nectar
    Woodrow & George
    Nelson County
    Wm.S.Turner Dist.Co.
    Novena
    Rheinstrom Bros.
    Number 30
    General Distillers Corp.
    O.F.C.
    Geo. T. Stagg Co.
    O.F.C.
    Schenley Co.
    Old Amor Rye
    H.W .Huguley Co.
    Old Angus
    Train & Mcintrye, Ltd.
    Old Anvil
    General Distilleries Corp.
    Old Benton
    Excelsior Distilling C
    Old Boone
    Wm.S.Turner Dist.Co.
    Old Charter
    Wright & Taylor
    Old Chuck
    General Distilleries Corp.
    Old Crow
    Hermitage Distillery
    Old Crow
    H.B.Kirk & Co.
    Old Elk
    Stoll, Vanatta & Co.
    Old Fitzgerald
    Stitzel-Wellwe Distillery
    Old Forester
    Brown-Forman Distillery Co.
    Old Goodenough
    United Distributing Co.
    Old Grain Belt
    Pure Food Dist. Co.
    Old Grist Mill
    John F.Gillespie
    Old Hickory Hollow
    Wm. S.Turner Dist.Co.
    Old Homestead
    Seagram Distillers
    Old Home Still
    Sheldon co. Cocktail
    Old Hundred
    Wm.S.Turner Dist.Co.
    Old Judge
    Altschul Distilling Co.
    Old Lanark
    York Distilling
    Old Maid
    Irene Parker Co.
    Old Maysville
    Manufacturer Unknown
    Old Minden
    Revere Distilling
    Old Pilgrim
    Revere Distilling Co.
    Old Prentice
    J.T.S.Brown & Sons
    Old Pugh
    R.S.Strader & Son
    Old Rampart
    General Distillers Corp.
    Old Richmond
    Thos. L. Smith Co
    Old Rip
    J.C. Childs & Co
    Old Saratoga
    Rosskam, Gerstley & Co.
    Old '67 Rye
    Wm.S.Turner Dist. Co
    Old Star
    A & G J.Caldwell
    Old Talent
    Cobb Hersey Co
    Old Time
    John N.Thomas & Co.
    Old Tom
    Wm.Reed
    Old Tom Gin
    DuVivier & Co.
    Old Underoof
    Chas.Dennehy & Co
    Old Valley
    Woodrow & George
    Owl Club
    Wm.S.Turner
    Oxford
    Simon Kenton Co.
    Paddy
    Cork Distributer
    Paddy
    York Distilleries
    Paddy
    Austin, Nichols & Co
    Paul Jones
    Frankfort Distilleries
    Perfection
    D.& J. Mc Callum's
    Pernod
    Julius Wile Sons
    Pilgrimage
    W.H.McBrayer
    Pioneer, The
    Seagram Distillers
    Pimm's Cup
    Julius Wile Sons
    Pointer
    Gottschalk Co.
    Pot Still Gin
    Milshire
    Prince Hurbert Polignac
    Dennis & Hippert
    Private Stock
    Cincinnati Distillers
    Queen Louise
    Rose City Importing Co
    Ramshead
    Hannah & Hogg
    Red Top Rye
    Ferdinand Westheimer & Sons
    Remy Martin
    Renfield Importers Ltd
    Richwood
    W.H. McBrayer
    Robin Olg
    Geo. Beer & Son
    Rock Hill
    Wm.S.Turner
    Rock Spring
    Dudley P.Ely
    Rock & Rye
    Sheldon co.
    Rogers
    United Distributing Co
    Ronrico
    General Wine & Spirits Co
    Rose Annoo
    Henry Hollander
    Rosebud
    Applegate & Sons
    Rose Wood
    General Distillers Corp.
    Royal Club
    John N.Thomas & Co.
    Secrestat Bitters
    G.S.Nicholas & Co.
    Sheridan Club
    Despres Distilling Co
    Silver Lake
    Seagram Distillers
    Silver Thistle
    Hannah & Hogg
    Stag
    A.M. Bininger & Co
    Stand Fast
    Grant's
    Standard
    Steinhardt Bros. & Co.
    Sterling
    Steinhardt Bros, & Co.
    Storm King
    J.C. Childs & Co.
    Strega
    Canada Dry Imprt Co.
    Summerfield
    Cobb Hersey Co.
    Sunbeam
    Cobb Hersey Co
    Sunny Valley
    Revere Distilling Co.
    Susquehanna
    W.H. McBrayer
    Swan Gin
    Ferd.Ruttman & Son
    Sweet Home
    Altschul Distilling Co
    Tea Kettle
    W.H.McBrayer
    Tia Maria
    W.A.Taylor & Co.
    Trimble
    White, Hentz & Co.
    Tullamore Dew
    Munson G.Shaw Co.
    Upper Ten
    H.& H.W Catherwood
    Usher's Whiskey
    G.S.Nicholas & Co.
    Virginia Gentleman
    Austin, Nichols & co.
    Waterfill & Frazier
    W.H. McBrayer
    Whipple Creek
    General Distillers Corp
    White Dove
    Revere Distilliing Co.
    White Label
    John Krissel & Son
    White Label
    John Dewar & Sons
    White Lily
    Cobb Hersey Co.
    White Horse
    Mackie & Coy
    White Seal
    Carstairs
    Wild Cat
    Seagram Distillers
    Wolf Creek
    Frankfort Distilleries
    Woodland
    Crigler and Crigler
    w.w.w
    Angela Myers

Digital Content

Using the Collection
Conditions Governing Access note
Collection is open for research. Some items may be restricted due to fragile condition.
Preferred Citation note
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Conditions Governing Use note
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Advertising Type Search Smithsonian Collections Search ArchiveGrid
advertising -- Alcoholic beverages Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- Beverages Topic Search Smithsonian Collections Search ArchiveGrid
Advertising fliers Type Search Smithsonian Collections Search ArchiveGrid
Advertising cards Type Search Smithsonian Collections Search ArchiveGrid
Advertising mail Type Search Smithsonian Collections Search ArchiveGrid
Advertisements Type Search Smithsonian Collections Search ArchiveGrid
Alcohol Topic Search Smithsonian Collections Search ArchiveGrid
Alcoholism Topic Search Smithsonian Collections Search ArchiveGrid
Bars (Drinking establishments) Topic Search Smithsonian Collections Search ArchiveGrid
Beverages Topic Search Smithsonian Collections Search ArchiveGrid
Beverage labels Type Search Smithsonian Collections Search ArchiveGrid
Beverages -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Beverages -- advertising -- 1940-1990 Topic Search Smithsonian Collections Search ArchiveGrid
Business cards Type Search Smithsonian Collections Search ArchiveGrid
Business letters Type Search Smithsonian Collections Search ArchiveGrid
Business ephemera Type Search Smithsonian Collections Search ArchiveGrid
Business records Type Search Smithsonian Collections Search ArchiveGrid
Caricatures Type Search Smithsonian Collections Search ArchiveGrid
Catalogues Type Search Smithsonian Collections Search ArchiveGrid
Commercial catalogs Type Search Smithsonian Collections Search ArchiveGrid
Commercial correspondence Type Search Smithsonian Collections Search ArchiveGrid
Consumer goods -- Catalogs Topic Search Smithsonian Collections Search ArchiveGrid
Correspondence Type Search Smithsonian Collections Search ArchiveGrid
Dining Topic Search Smithsonian Collections Search ArchiveGrid
Distilleries Topic Search Smithsonian Collections Search ArchiveGrid
Drinking of alcoholic beverages -- Law and legislation Topic Search Smithsonian Collections Search ArchiveGrid
Drinking behavior Topic Search Smithsonian Collections Search ArchiveGrid
Ephemera Type Search Smithsonian Collections Search ArchiveGrid
Food Topic Search Smithsonian Collections Search ArchiveGrid
Invoices Type Search Smithsonian Collections Search ArchiveGrid
Illustrations Type Search Smithsonian Collections Search ArchiveGrid
Labels Type Search Smithsonian Collections Search ArchiveGrid
Instructional materials Type Search Smithsonian Collections Search ArchiveGrid
Labels -- Alcoholic beverages Topic Search Smithsonian Collections Search ArchiveGrid
Labels -- Design Topic Search Smithsonian Collections Search ArchiveGrid
Legal documents Type Search Smithsonian Collections Search ArchiveGrid
Legislation (legal concepts) Type Search Smithsonian Collections Search ArchiveGrid
Letterheads Type Search Smithsonian Collections Search ArchiveGrid
Mail order catalogs Type Search Smithsonian Collections Search ArchiveGrid
Manuals Type Search Smithsonian Collections Search ArchiveGrid
Manufacturers' catalogs Type Search Smithsonian Collections Search ArchiveGrid
Medicine Topic Search Smithsonian Collections Search ArchiveGrid
Menus Type Search Smithsonian Collections Search ArchiveGrid
Menus -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Menus -- 21st century Type Search Smithsonian Collections Search ArchiveGrid
Menus -- 1940-1950 Type Search Smithsonian Collections Search ArchiveGrid
Periodicals Type Search Smithsonian Collections Search ArchiveGrid
Printed ephemera Type Search Smithsonian Collections Search ArchiveGrid
Print advertising Type Search Smithsonian Collections Search ArchiveGrid
Publications Type Search Smithsonian Collections Search ArchiveGrid
Publications -- Business Type Search Smithsonian Collections Search ArchiveGrid
Recipes Type Search Smithsonian Collections Search ArchiveGrid
Receipts Type Search Smithsonian Collections Search ArchiveGrid
Restaurants Topic Search Smithsonian Collections Search ArchiveGrid
Retail trade Topic Search Smithsonian Collections Search ArchiveGrid
Restaurants -- United States Topic Search Smithsonian Collections Search ArchiveGrid
Sales catalogs Type Search Smithsonian Collections Search ArchiveGrid
Sales letters Type Search Smithsonian Collections Search ArchiveGrid
Taverns (Inns) Topic Search Smithsonian Collections Search ArchiveGrid
Sales records Type Search Smithsonian Collections Search ArchiveGrid
Signs (declaratory or advertising artifacts) Type Search Smithsonian Collections Search ArchiveGrid
Trade catalogs Type Search Smithsonian Collections Search ArchiveGrid
Trade cards Type Search Smithsonian Collections Search ArchiveGrid
Trade associations Topic Search Smithsonian Collections Search ArchiveGrid
Trade literature Type Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives