Biographical / Historical
Gay and Essa Billings, the first generation represented in these scrapbooks, were managers of vaudeville acts. They also sold medicine occasionally which was called "Knox All Remedies". Gay was also a comedian. Essa was known for her "serpentine dance and poses plastique". Their daughters, Eva and Ethel, did singing and dancing soubrettes (i.e. were saucy, coquettish actresses and/or singers in comedies or comic operas).
Billy Merriam, married to Eva, was a trapeze artist and juggler. He also formed acts. Presumably, the collection of letterheads is a result of correspondence in which acts were secured and bookings were made.
From Billie Plunkett, a granddaughter, we learn that the Billings had Gay's Electric Company and Gay's One Horse Circus. Daughter, Ethel, married Fred A. Stock and together they had a medicine show and sold something called "NU Tone".
One of the letter heads of Gay Billings advertised startling novelties funny comedians and songs which opened September 29, 1904 and closed January 27, 1905. Another letter head advertised "The Three B's Esa Billings serpentine dance and poses plastic; Gay Billings picture operator and song illustrator; and Eva Billings song and dance artist and soubret and gave their permanent address as Bellevue, Iowa.
In December 1904, Gay's Electric Company presented Essa Billings and Billie Merriam. In January 26, 1912, Gay Billings presented Clark's Dog and Pony Circus. At an undated time, it was the Billings Trio Novelty Sketch Artists with Gay All Round Comedian; Ethel Singing and Dancing Soubrette and Essa versatile Performer.
In 1906 there is a newspaper write up of Gay's Players and Billy and Eva Meriam. In a small article it was said that the act was good, the customers got their money's worth, that it was a clever team on the vaudeville circuit and described Eva as being a ring contortionist and Billy as an acrobat and trapeze artist.
The Merriams were known as the "Flying Merriams" and also the "Merriam Merry Makers" with 7 people in the company. Another flyer advertised that Billy Merriam was the owner of the show and Gay Billings the Manager. Included was Gay, Essa and Ethel as singers, dancers and sketch artists; Billie and Emma as trapeze artists, jugglers and contortionist. Two reels of moving pictures were also presented.
Another flyer (undated) speaks of "Merriams Tent Show" with 12 people in the act. Another flyer referred to himself as "Juvenile Adonis of the flying rings and trapeze and marvelous upside down act...Walk the ceiling head down, without the protection of a net." Another flyer said that Billy and Eva Merriam had spent two years with the Ringling Brothers, and had worked 10 years in Iowa.
Evidently moving pictures were often shown at these shows, usually with two reels. The companies had their own electric light plant and picture machine.
One letter head read: "The Merriams: Billy Eva Zoe Novelty Aerial Artists: and continued: "Not Best, But Two of the Good Ones." The act was a comedy acrobatic and contortion act on a vaudeville program which alos included motion pictures. Generally the titles of the motion pictures were given but no other information was. One time Billy fell and injured himself when chairs and tables collapsed. Another time in Phoenix, the threatre burned and they lost their trunks and new rigging. Once in Seattle there was fire but not loss of their belongings. In Iowa the State prohibited fight films to be shown. "The general public does not believe in instilling in the minds of the youth the instincts of pugilism", a newspaper article stated.
Eva and Billy Merriam had their own vaudeville show which eventually turned into a medicine show. Eva dressed as an Indian Princess and called herself Princess Iola (which was her middle name). During the winter months they played in halls and threatres and in the summer they used a large platform stage with a "runway" on outdoor lots. Billy and his daughter, Billie, did aerial numbers and Billy did juggling acts, escape acts, black face numbers and song and dance. The show included hired acts. Lots of Princess Iola's remedies was sold. Then Eva tried selling cosmetics and the show's name was changed to "Vanity Fair Company". The product was packaged in their hotel rooms.