Guide to the Pepsi-Cola Advertising Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0092
Creators:
Pepsi-Cola USA (Purchase, N.Y.)
Dates:
1902-1982
Languages:
English
Physical Description:
4.5 Cubic feet
9 boxes
Repository:

Scope and Contents
Scope and Contents
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.
Series 1 contains print ads.
Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).

Administration
Processing Information
Collection processed by Mimi Minnick, archivist, 1993.
Author
Mimi Minnick
Immediate Source of Acquisition
Collection donated by Pepsi-Cola USA, May 4, 1984.

Using the Collection
Preferred Citation
The Pepsi-Cola Advertising Collection, Archives Center, National Museum of American History
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Related Materials
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.
Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Signs and signboards -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Prize contests in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Sex in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Comic strips in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Cartoons (humorous images) -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Carbonated beverages Topic Search Smithsonian Collections Search ArchiveGrid
Beverages -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Soft drink industry -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Bottling Topic Search Smithsonian Collections Search ArchiveGrid
Radio advertising Topic Search Smithsonian Collections Search ArchiveGrid
Packaging Topic Search Smithsonian Collections Search ArchiveGrid
Point-of-sale Topic Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives