Guide to the Daytime TV Magazine Collection
Portions of this collection are digitized

Collection ID:
Daytime TV Magazine.
Becker, Joyce
Sugarman, Allan
Physical Description:
1 Cubic foot
3 boxes
The collection consists of issues of Daytime TV, from 1977 to 1983. Daytime TV was a magazine devoted exclusively to soap operas and soap opera actors.

Scope and Contents
Scope and Contents
An almost complete collection of Daytime TV magazine from 1977-1983.

Biographical / Historical
Biographical / Historical
"Soap operas" became a staple of popular entertainment in the early twentieth century. The term "soap opera" was coined because many of the episodic drama programs were sponsored by various soap companies. Beginning on radio and then eventually migrating to television, soap operas filled an apparently insatiable need for the public to vicariously live out the lives of others on a daily basis. Procter and Gamble was one of the more prominent sponsors of soap operas. With the increased interest in soap operas came increased interest in the actors who played in them. By the 1970s, many magazines devoted exclusively to soap operas and soap opera actors proliferated, Daytime TV magazine was one of these publications.

Franklin A. Robinson, Jr., archivist
Custodial History
The collection was transferred from the Division of Community Life (now the Division of Home and Community Life) to the Archives Center in 1984.
Immediate Source of Acquisition
The collection was donated by Joyce Becker (writer of "Soap Opera Festival" column in Daytime TV magazine) and her husband Allan Sugarman in 1983.
Processing Information
Procssed by Franklin A. Robinson, Jr., archivist, 2002.

Using the Collection
Preferred Citation
Daytime TV Magazine Collection, Archives Center, National Museum of American History
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Conditions Governing Access
Collection is open for research.

Related Materials
Materials at the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds soap opera-related materials. See accessions: 1983.0726; 1984.0198; 2013.0104; and 2013.0307.

Keywords table of terms and types.
Keyword Terms Keyword Types
Soap operas -- 1970-1990 Topical Search Smithsonian Collections Search ArchiveGrid
Magazines (periodicals) -- 1970-1990 Genre Form Search Smithsonian Collections Search ArchiveGrid
Joyce Becker's Soap Opera Festivals. Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012