Biographical
Born to an eminent physician in Dunningen, Wurtemberg, Germany on November 11, 1846, Hugo Sohmer enjoyed a first class education. Riding the last major wave of German immigration, which had brought piano makers such as Albert Weber, George Steck, John and Charles Fischer, and Henry E. Steinway to America, Hugo arrived in New York City in 1862. He became an apprentice in the piano making house of Schuetze & Ludolf. To learn more about European piano making, Hugo returned to Germany in 1868 and travelled extensively throughout Europe. In 1870 he returned to New York and by 1872 the 26 year old Sohmer and his partner, Josef Kuder, began manufacturing pianos in the 149 East 14th Street factory previously utilized by J.H. Boernhoeft and most recently by Marschall & Mittauer.
Josef Kuder, originally from Bohemia, Austria Hungary, learned piano making in Vienna between 1847 and 1854. Kuder arrived in New York in 1854 and became a pianomaker with Steinway & Sons which had been founded in 1853. In 1861 he returned to Vienna; he worked there until returning to New York in 1864, where he worked for Marschall & Mittauer until joining Sohmer.
Concentrating on tonal quality and response, Sohmer & Co. began producing pianos which were recognized in 1876 by an award from the Centennial Exhibition in Philadelphia. In the waning years of the nineteenth century Sohmer & Co. received other awards including a diploma from the Exposition Provinciale in Montreal, Quebec in 1881, the gold medal at the Great New England Fair in Worcester, Massachusetts in 1889, and an award from the World's Columbian Commission in 1893 in Chicago.
By 1883 additional factory space, located on East 23rd Street and formerly used by Carhart & Needham, was occupied to accomodate increased production. In three years this space proved inadequate and forced the renting of an extension to the original factory. The main office and salesrooms were located at 31 West 57th Street in New York City. Meanwhile, in 1884 Sohmer invented the first five foot "baby" grand piano which was applauded for its musical brilliance and depth of tone. In the early 1900's Sohmer produced grand pianos in four sizes: Concert, Parlor, Baby & Cupid.
Limited space and increased production soon became issues again, and in 1887 the company moved its factory and special machinery to Astoria, Long Island. This factory, located at 31st Avenue and Vernon Boulevard, remained in continuous operation until 1982, when the Adirondack Chair Co. bought the building and Pratt Read acquired the company.
During the 1880s a number of letters patent were granted to Sohmer for such piano improvements as the agraffe bar for tone augmentation, and the aliquot string, which were auxiliary strings "arranged in conjunction with the regular strings for the purpose of giving forth reverberatory or sympathetic waves of sound, thus augmenting the general tone results of each unison." (Spillane, History, 256.)
In 1894 Hugo Sohmer took competitor Sebastian Sommer to court for stenciling the name "Sommer" on the fallboard of his pianos. Sohmer declared that "Sohmer" was a trademark used as an emblem to distinguish the piano from others, especially the Sommer piano which he considered inferior. The court in this equity case dismissed the case on the grounds that Sohmer had not proven damages accruing from the advertising and sale of the Sommer piano.
By 1907 Sohmer & Co. was producing 2,000 pianos per year. Additionally, with Farrand & Co. of Detroit, Sohmer was making the Sohmer Cecilian player piano. On June 8, 1913 Hugo Sohmer died in Scarsdale, N.Y.; 20 days later, Josef Kuder died as well. Hugo was survived by his wife, Elizabeth; a daughter, Adelaide S. Weber; and a son, Harry J. Sohmer, born in 1886. Company leadership was assumed by Harry J. Sohmer after Hugo's death.
During the 1920s Sohmer began a special department in its plant for the manufacture of period pianos. According to Harry Sohmer, the 1930s were difficult. He recalled that, once only one piano in 29 days was shipped. The number of American piano manufacturers dropped from 140 to 22 during this time. It was during this time that Harry's cousins, Frank and Paul Sohmer joined the company as consultants. However, through its pioneering efforts in the introduction of a console vertical piano known as a "Spinet," Sohmer revitalized the industry. (Taylor, "Piano Family.") This console vertical piano has been called "The Musicians' Console.
Primarily because of its concentration on the console vertical pianos Sohmer & Co. never cultivated famous performers in the way that Steinway and Baldwin did. While publicly acknowledging that it never entered into the competition for artistic endorsement (an acknowledgement which perhaps worked to its favor), Sohmer & Co. relied upon a most comprehensive and innovative advertising strategy stressing integrity, quality and craftsmanship in the pursuit of the ideal tone and touch.
In 1940 Harry incorporated the company as Sohmer & Co. and led it, with his sons Harry J. Sohmer, Jr., (born 1917) as production manager and Robert H. Sohmer (born 1920), as process engineer. By 1969 Harry Jr. was vice president in charge of production and Robert was production engineer/ treasurer. In 1971 Harry Sr. died and Harry Jr. became president.
In 1982 Pratt Read Corporation, a long established manufacturer of piano keyboards, acquired Sohmer & Co. for an undisclosed amount, and moved the operations to its Ivoryton, Connecticut factory, while retaining the Sohmer name. The Sohmer brothers retained their positions in the company. At the time of its purchase Sohmer & Co. employed 120 people, produced 2500 pianos yearly, and grossed $5 million in sales. Harry J. Sohmer, Jr., grandson of the founder, in expressing his feelings about the move and the Sohmer piano, compared his piano to old New York beers saying that "they were strictly New York products and in a way so were we." He concluded by saying, "We were always identified with this city. Sohmer was a New York piano." (Prial, "Sohmer Piano.")
By July 1983 under Pratt Read's management Sohmer was producing 6 pianos per day, only 50% of the expected capacity according to H.B. Comstock, president of Pratt Read. In 1986 the Ivoryton factory was sold to a group of investors organized as Sohmer Holding Co., who continued to make pianos there until a lack of skilled workers and financial losses forced its closing in December 1988. In an effort to fill the backlog of orders, Sohmer president Tom Bradshaw opened a new facility in Elysburg, Pennsylvania. A retail showroom was maintained in Ivoryton. In 1989, the Sohmer company was sold to the Falcone Custom Grand Piano Company of Haverhill, Massachusetts.
References
Cox, Erin. "Labor Woes a Main Factor in Sohmer Closing," The Pictorial Gazette West, 3 (December 8, 1988), 1, 22.
Dolge, Alfred. Piano and their Makers. 1911; rpt. New York: Dover Publications, 1973.
Loesser, Arthur. Men, Women and Pianos: A Social History. New York: Simon & Schuster, 1954.
Musical Merchandise Review. "Sohmer Pianos Underway at Conn. Pratt Read," July 1983, 91.
The Music Trades. "Pratt, Read Acquires Sohmer & Co. Piano Maker,"August 1982, 18.
Piano and Organ Purchaser's Guide, 1907, 1930. Prial, Frank J. "Sohmer Piano, and 110 Years of Craft, will leave Astoria," New York Times, August 13, 1982, B1, B4.
Purchaser's Guide to the Music Industries. 1956, New York: The Music Trades, 1956, 58 60.
Spillane, Daniel. History of the American Pianoforte: Its Technical Development, and the Trade. 1890; rpt. New York: Da Capo Press, 1969.
Taylor, Carol. "Piano Family Stays in Tune," New York World Telegram & Sun, August 15, 1958.