Guide to the Joseph Magnin Poster Collection, 1963-1968
Digitized Content

Collection ID:
Magnin, Ellen Newman
Magnin (Joseph) Stores
Magnin, Donald
Brader-Ashley, Betty, 1924-1986
Physical Description:
0.3 Cubic feet
1 oversized folder

Scope and Contents
Scope and Contents
103 illustrated advertisements, posters, and store decorations: 51 color, 52 black and white.

This collection is arranged in six series as follows:
  • Series 1: Clothing, cicra 1963-1968
  • Series 2: Fashion Perspectives, 1967
  • Series 3: Cosmetics, circa 1963-1968
  • Series 4: Store Openings, circa 1963-1968
  • Series 5: Special Appearances, circa 1963-1968
  • Series 6: Holiday, circa 1963-1968

Biographical / Historical
Biographical / Historical
In 1913, Joseph Magnin (son of Isaac Magnin, founder of the I. Magnin stores) founded a department store bearing his name. In 1967, the chain reached its peak popularity with over 32 stores. It had become one of the premier luxury department store chains in the country. The Magnin family sold the chain to Amfac Corp. in 1969. In September 1984, bankruptcy closed the remaining 24 stores.
During the 1960s, Betty Brader (b. 1923) became one of the chief illustrators of Joseph Magnin posters; this collection is comprised primarily of her work. She also worked for Neiman-Marcus, Saks, Franklin Simon, and various advertising agencies. Brader won numerous awards throughout her career for her innovative illustrations. Her style of fashion illustration is copied widely today by fashion illustrators. The posters she produced for Joseph Magnin were highly acclaimed in the San Francisco Bay Area. Brader died in 1986 after a long illness.
Biographical / Historical
Chain of department stores, begun in 1913 by Joseph Magnin, based in San Francisco. The chain closed in 1984, due to bankrupty.

Processing Information
Processed by Jennifer Snyder, archives technician, 1997; supervised by Vanessa Broussard Simmons, archivist.
Jennifer Snyder
Immediate Source of Acquisition
This collection was donated to the Archives Center of the National Museum of American History in November 1984 by members of the Magnin family.

Using the Collection
Preferred Citation
Joseph Magnin Poster Collection, 1963-1968, Archives Center, National Museum of American History. Gift of Donald and Ellen Newman Magnin
Conditions Governing Use
Reproduction restricted due to copyright or trademark. Museum received non-exclusive rights.
Conditions Governing Access
Collection is open for research.

Related Materials
The Archives Center holds several collections dealing with women in business (#423 Estelle Ellis Collection, #509 Brownie Wise, #631 Dorothy Shaver), costume design (#729 Virginia "Jimmie" Booth Collection), and advertising (#59 N W Ayer Advertising Agency Records).

Keywords table of terms and types.
Keyword Terms Keyword Types
advertising Topic Search Smithsonian Collections Search ArchiveGrid
Posters Type Search Smithsonian Collections Search ArchiveGrid
Fashion merchandising Topic Search Smithsonian Collections Search ArchiveGrid
Costume design Topic Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012