Guide to the Darrell Lucas Advertising History Collection

Summary
Collection ID:
NMAH.AC.0379
Creators:
Flaherty, Stacy A.
Lucas, Darrell Blaine, 1903- ((psychologist))
Center for Advertising History, Archives Center
Dates:
1922
Languages:
English
Physical Description:
1 Cubic foot
2 boxes
Repository:

Scope and Contents
Scope and Contents
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.

Arrangement
Arrangement
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.

Biographical / Historical
Biographical / Historical
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.

Administration
Processing Information
Processed by Mimi L. Minnick, archivist, 1991.
Author
Mimi L. Minnick
Immediate Source of Acquisition
Collection donated by Darrell Lucas, 1989.

Using the Collection
Restrictions on Access
Unrestricted research access on site by appointment.
Preferred Citation
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Oral history -- 1990-2000 Type Search Smithsonian Collections Search ArchiveGrid
Motivation research (Marketing) Topic Search Smithsonian Collections Search ArchiveGrid
Psychologists Topic Search Smithsonian Collections Search ArchiveGrid
Interviews -- 1980-2000 Type Search Smithsonian Collections Search ArchiveGrid
Scrapbooks -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
advertising -- Psychological aspects Topic Search Smithsonian Collections Search ArchiveGrid
Batten, Barton, Durstine, and Osborn Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives