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Archives Center, National Museum of American History
Guide to the Darrell Lucas Advertising History Collection
Summary
- Collection ID:
- NMAH.AC.0379
- Creators:
-
Flaherty, Stacy A.Lucas, Darrell Blaine, 1903- (psychologist)Center for Advertising History, Archives Center
- Dates:
-
1922
- Languages:
-
English.
- Physical Description:
-
1 Cubic foot2 boxes
- Repository:
- Container:
- 12
Scope and Contents
Scope and Contents
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.
Arrangement
Arrangement
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.
Biographical / Historical
Biographical / Historical
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.
Administration
Author
Mimi L. Minnick
Immediate Source of Acquisition
Collection donated by Darrell Lucas, 1989.
Processing Information
Processed by Mimi L. Minnick, archivist, 1991.
Using the Collection
Restrictions on Access
Unrestricted research access on site by appointment.
Preferred Citation
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Keywords
Keyword Terms | Keyword Types | ||
---|---|---|---|
Oral history -- 1990-2000 | Genre Form | Search Smithsonian Collections | Search ArchiveGrid |
Motivation research (Marketing) | Topical | Search Smithsonian Collections | Search ArchiveGrid |
Psychologists | Topical | Search Smithsonian Collections | Search ArchiveGrid |
Interviews -- 1980-2000 | Genre Form | Search Smithsonian Collections | Search ArchiveGrid |
Scrapbooks -- 20th century | Genre Form | Search Smithsonian Collections | Search ArchiveGrid |
advertising -- Psychological aspects | Topical | Search Smithsonian Collections | Search ArchiveGrid |
Batten, Barton, Durstine & Osborn, Inc | Corporate Name | Search Smithsonian Collections | Search ArchiveGrid |
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu