Guide to the Target Stores Collection of Fashion Advertising Using Disabled Models
Portions of this collection are digitized

Summary
Collection ID:
NMAH.AC.0436
Creators:
Target Stores
Dates:
1990-1991
Languages:
English
.
Physical Description:
1 Folder
Repository:
Documents Target Stores use of disabled models in their advertisements from 1990-1991.

Scope and Contents
Scope and Contents
Collection documents Target Stores's pioneering use of featuring disabled models in their advertisements. It consists of seven sales circulars dating from 1990-1991 and is contained in one folder.

Arrangement
Arrangement
Collection arranged in one series.

Biographical / Historical
Biographical / Historical
The Dayton Company, founded in 1902 as the Dayton Dry Goods Company by American banker and real estate investor, George Draper Dayton (March 6, 1857-February 18, 1938) opened its first Target store in Roseville, Minnesota on May 1, 1962. The new subsidiary was intended to be a discount store chain as opposed to the family run department store chain of its parent company. Company leadership sought a mass market approach to offering consumers quality merchandise at a good price; family-oriented amenities: wide aisles, accessible displays, swift checkout, improved parking; while serving the cultural, social, and economic needs of the community. In the 1990s, the pioneering spirit of the company furthered its goal of serving a more inclusive consumer base and its commitment to the community by using models with disabilities in its advertisements.
Source: corporatetarget.com

Administration
Processing Information
Collection processed by Vanessa Broussard- Simmons, 1998
Author
Vanessa Broussard-Simmons
Immediate Source of Acquisiton
Immediate source of acquisition unknown.

Digital Content

Using the Collection
Restrictions on Access
Unrestricted research access on site by appointment.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Preferred Citation
Target Stores Collection of Fashion Advertising Using Disabled Models, 1990-1991, Archives Center, National Museum of American History.

Related Materials
Materials in the Archives Center, National Museum of American History
Elaine Ostroff Universal Design Papers (NMAH.AC1356)
Disability Reference Collection (NMAH.AC.1319)

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
People with disabilities Topical Search Smithsonian Collections Search ArchiveGrid
Consumers with disabilities Topical Search Smithsonian Collections Search ArchiveGrid
Disabilities Topical Search Smithsonian Collections Search ArchiveGrid
advertising Topical Search Smithsonian Collections Search ArchiveGrid
Fashion merchandising Topical Search Smithsonian Collections Search ArchiveGrid
Fashion Topical Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives