Guide to the Gold Bond-Good Humor Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0451
Creators:
Good Humor Corporation.
Dates:
1927 - 1991
Languages:
English
Some materials in Arabic.
Physical Description:
2 Cubic feet
4 boxes
Repository:

Scope and Contents
Scope and Contents
The collection consists of photographs related to the Good Humor Company and its products, game shows using Good Humor products, and celebrities (such as Dwight and Mamie Eisenhower) eating Good Humor products. There are also articles about Good Humor, product catalogs, training manuals, cartoons, brochures, decals, and samples of product packaging. Audiovisual materials include audio discs and videotapes.
Series 1, Sales and Business Materials, 1927-1991, includes articles about Good Humor, Incorporated, manuals for training and sales presentations, promotional literature and artwork, advertisements, advertising storyboards, product decals and ice cream sticks, cartoons, and the Little Golden Book The Good Humor Man.
Series 2, Packaging, 1968-1981, consists of labels, wrappers and boxes for Good Humor products and some of its competitors.
Series 3, Photographs, 1931-1971 consists of images of Good Humor factories; salesmen; vehicles; employees; equipment; Good Humor products featured on "Wonderama," "The Alan Burke Show," and "To Tell the Truth;" and Dwight and Mamie Eisenhower eating Good Humor ice cream. Many of the photographs were taken by Tim Murtagh of New York City, International News Photos, N. Lazarnick, commercial photographer of New York City, Alex Siodmak of New York City, Standard Flashlight Company of New York City, Kaufman and Fabry Company Photographers, and Alexandre's Photo Studio.
Series 4, Audiovisual Materials is composed of two subseries. Subseries A, Audio Discs, undated contains two 78 R.P.M. discs titled Gaytime Wild Cherry and Gaytime Thunderball, and Subseries B, Videotape, undated, consists of two copies of public relations material about Good Humor.

Arrangement
Arrangement
The collection is divided into four series.
Series 1, Sales and Business Materials, 1927-1991
Series 2, Packaging, 1968-1981
Subseries 1, Labels, undated
Subseries 2, Wrappers, 1968-1981
Subseries 3, Boxes, undated
Series 3, Photographs, 1931-1971
Series 4, Audiovisual, undated
Subseries 1, Audio Discs, undated
Subseries 2, Videotape, undated

Biographical / Historical
Biographical / Historical
add

Administration
Processing Information
Collection processed by Stacy Y. Coates, contractor, March 1995; supervised by Vanessa Broussard Simmons, archivist; revised Erin Molloy, volunteer and Alison Oswald, archivist, 2012.
Author
Stacy Y. Coates.
Immediate Source of Acquisition
The collection was donated by Gold Bond-Good Humor Ice Cream, through Lawrence Link on June 18, 1992.

Using the Collection
Physical Characteristics and Technical Requirements
Gloves must be worn when handling unprotected photographs and negatives. There are no reference copies of the audiovisual materials. Use of these materials requires special arrangement with the audiovisual archivist.
Conditions Governing Access
Collection is open for research use.
Preferred Citation
Gold Bond-Good Humor Collection, circa 1927-1991, Archives Center, National Museum of American History
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Related Materials
Material at the National Museum of American History, Division of Work and Industry
The Division of Work and Industry holds related artifacts (push cart, a cap, a money bag, a hat, a belt, an apron, a coin, buttons, emblems, a tape measure, and a truck). See Accession numbers 1993.0075; 1994.0143; 2000.0264; and 2002.3025.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Phonograph records Type Search Smithsonian Collections Search ArchiveGrid
Pamphlets -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Sound recordings -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Sales catalogs -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Training manuals -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Television broadcasting Topic Search Smithsonian Collections Search ArchiveGrid
Cartoons (humorous images) -- 1930-1960 Type Search Smithsonian Collections Search ArchiveGrid
Wrapping materials -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Decalcomania -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Catalogs -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Ice cream industry Topic Search Smithsonian Collections Search ArchiveGrid
Game shows -- Television Topic Search Smithsonian Collections Search ArchiveGrid
Packaging -- 1930-1950 Topic Search Smithsonian Collections Search ArchiveGrid
Packaging materials -- 1930-1950 Type Search Smithsonian Collections Search ArchiveGrid
Eisenhower, Mamie Doud, 1896-1979 Personal Name Search Smithsonian Collections Search ArchiveGrid
Eisenhower, Dwight D. (Dwight David), 1890-1969 Personal Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives