Commercial Decal, Incorporated Corporate Records, was a pictorial printing company opened in Mount Vernon, New York, in 1912. The company was one of the few American firms that produced decorative decals for major ceramic companies. The company supplied decals to most of the ceramics industry, including such major firms as Haviland, Homer Laughlin, Lenox, Hallcraft, Bradford, Corning, Anchor Hocking, and Salem China. They also produced decals for glass and plastic products. Most of the company's decals featured straightforward, edge-of-the-plate designs in floral, abstract, or geometric patterns. Other products included decals of reproductions of famous art works (Norman Rockwell was particularly popular), commemorative and historical designs, advertising decals for products (including Coca-Cola, McDonald's, and Quaker Oats), and original patterns and designs for china sets and cookware. In 1935, Commercial Decal, Incorporated Corporate Records designed a new set of dishes for the White House at the request of Eleanor Roosevelt, who gave them to her husband, Franklin D. Roosevelt, as a Christmas present. In 1973, company President Charles Silberstein, introduced a new method of transfer, the four color or camera separation process, which revolutionized the business by making colors more reproducible and accurate and production time faster. In the mid-1980s, the company began to lose customers to increased competition. Then, in the late-1908s, the New York State Department of Environmental Control imposed heavy fines on the company for serious violations of environmental laws. Between lost customers, increased competition, and the need to install environmentally-friendly new equipment, the company was unable to pay the fines. By August of 1992 the company had gone out of business.