Guide to the Landor Design Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0500
Creators:
Landor Associates
Landor, Walter
Dates:
circa 1930-1994
Languages:
English
Physical Description:
146 Cubic Feet
Repository:

Scope and Contents
Scope and Contents
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, personal papers of Landor, oral history interviews, films, videotapes, and other audiovisual resources.

Arrangement
Arrangement
Subgroup 1: Landor Associates Business Records
Series 1: Historical Background and Project Administrations Files
Series 2: Newsletter, 1978-84
Series 3: Scrapbooks
Series 4: Memoranda, 1956-1979
Series 5: News stories and Newsclippings
Series.6: Corporate Subject files
Series 7: Walter Landor reading files
Series 8: New Brochure
Series 9: International files
Series I0: Promo files
Series I 1: Conventions and seminars
Series 12: Awards
Series 13: Tours, presentations, parties
Series 14: Communication films (a Landor subsidiary)
Series 15: Client files
Series 16: The Ferryboat Klamath and the Museum of Packaging Antiquities
Subgroup 2: Walter Landor Papers
Series 17: Papers
Series 18: Trip files
Series 19: Speeches
Series 20: Corporate reference
SUBGROUP 3: Photographic and Other Audiovisual Materials
Series 2 1: Photographs
Series 22: Slides
Series 23: Publications
Series 24: Videos
Series 25: Films
Series 26: Speeches/interviews/discussion sessions on audiocassette
Series 27: Oversize materials
Subgroup 4: Landor Archives Project
Series 28: Associates files
Subseries 28.1: Lillian Sader
Subseries 28.2: Ed Scubic
Subseries 28.3: Other associates
Subseries 28.4: Audiovisual materials - client projects
Series 29: Oral History Interviews

Biographical / Historical
Biographical / Historical
Walter Landor, son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.

Administration
Processing Information
Collection processed by Roberto Landazur, November 1993; revised and amended by Mimi Minnick, archivist January 1995 and May 1996.
Author
Mimi Minnick
Immediate Source of Acquisition
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.

Using the Collection
Preferred Citation
Landor Design Collection, ca. 1930-1994, Archives Center, National Museum of American History.
Conditions Governing Use
The Archives Center makes no guarantees concerning copyright restrictions.,Reproduction permission from Archives Center: fees for commercial use.
Conditions Governing Access
Collection is open for research.

Custodial History
Custodial History
The business records in the Landor Design Collection were donated to the Archives Center of the National Museum of American History in June 1994 by representatives of Landor Associates. Walter Landor's personal papers were donated to the Archives Center in 1993 by Mrs. Walter Landor. Additional business records and artwork materials were gathered by Jessica Myerson under the auspices of the Landor Archives Project. These materials were donated to the Archives Center by former associates Lillian Sader-, Ed Scubic, Bob Graham, Tatsumi lwate, Lewis Lowe, Peter McDonald, Rodney McKnew, George McLean, Dee Dee Schwartz, Mim Ryan, Richard Young, and Francis Violich, during 1993 and 1994. The Landor Archives Project also created and donated the oral history interviews and transcripts during 1993 and 1994.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Audiovisual materials Type Search Smithsonian Collections Search ArchiveGrid
Business letters Type Search Smithsonian Collections Search ArchiveGrid
Business records -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Design, Industrial Topic Search Smithsonian Collections Search ArchiveGrid
advertising Topic Search Smithsonian Collections Search ArchiveGrid
Personal papers -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Videotapes Type Search Smithsonian Collections Search ArchiveGrid
Industrial designers Topic Search Smithsonian Collections Search ArchiveGrid
Interviews -- 1980-2000 Type Search Smithsonian Collections Search ArchiveGrid
Marketing Topic Search Smithsonian Collections Search ArchiveGrid
Oral history Type Search Smithsonian Collections Search ArchiveGrid
Mair, Francis M., 1916-1991 (commercial artist) Personal Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives