Archives Center, National Museum of American History

Guide to Rob and Julie Strasser Collection

Summary

Collection ID:
NMAH.AC.0525
Creators:
Strasser, Julie
Nike, Inc.
Strasser, Robert (marketing executive)
Dates:
1970-1989
Languages:
English
.
Physical Description:
2.5 Cubic feet
9 boxes
Repository:

Scope and Contents

Scope and Contents
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.

Arrangement

Arrangement
The collection is arrangedinto three series.
Series 1: Videotapes, 1983-1992
Series 2: U.S. Marketing and Promotion, 1970-1989
Series 3: International Marketing and Promotion, 1979-1989

Biographical / Historical

Biographical / Historical
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.

Administration

Author
NMAH Staff
Immediate Source of Acquisition
Collection donated by Julie Strasser,1995.
Processing Information
Collection processed by NMAH Staff, undated.

Using the Collection

Preferred Citation
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Conditions Governing Access
Collection is open for research.

Related Materials
Materials in the Archives Center
Nike Advertising History Collection (AC0448)

Keywords

Keywords table of terms and types.
Keyword Terms Keyword Types
Sporting goods industry Topical Search Smithsonian Collections Search ArchiveGrid
Athletic shoes -- 1970-1990 Topical Search Smithsonian Collections Search ArchiveGrid
Marketing -- Asia Topical Search Smithsonian Collections Search ArchiveGrid
advertising -- Sporting goods Topical Search Smithsonian Collections Search ArchiveGrid
Sales catalogs Genre Form Search Smithsonian Collections Search ArchiveGrid
Marketing -- U.S. Topical Search Smithsonian Collections Search ArchiveGrid
Manufacturers' catalogs Genre Form Search Smithsonian Collections Search ArchiveGrid
Business records -- 1950-2000 Genre Form Search Smithsonian Collections Search ArchiveGrid
Videotapes Genre Form Search Smithsonian Collections Search ArchiveGrid
Blue Ribbon Sports Corporate Name Search Smithsonian Collections Search ArchiveGrid

Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu