Scope and Contents

Collection documents the history and business activities of the Palmer Paint Sales Company primarily the sale of its products and in particular the Craft Master paint by number kits. The kits were sold as boxed sets starting with a canvas and later board printed with a blue line drawing. The drawing's numbered sections corresponded to specific paint colors which were also included in the kits along with brushes and instructions. The paint by number kits varied in size, detail, skill level, and targeted audience. The Palmer Paint Sales Company was not the only merchandiser of paint by number kits, but it was the largest and most prolific probably due to Klein's marketing skills and the artistic talents of the company's employees. The collection includes advertisements, newspaper and magazine articles, invoices, mail order forms, scrapbooks, photographs, original artwork, and trade literature. It is arranged in fourteen series: Series 1, Advertising and Promotional Materials, 1952-1955, undated; Series 2, General Motors Corporation, undated; Series 3, Newspaper Articles, 1953-1954, undated; Series 4, Photographs, 1954, undated; Series 5, Transparencies, undated; Series 6, Painting and Sketch Sets, undated; Series 7, Sketches, undated; Series 8, Paintings, undated; Series 9, Paintings with Color Sketches, undated; Series 10, Paintings, Transparencies, and Sketches, undated; Series 11, Sketches, undated; Series 12, Scrapbooks, 1953-1957, undated; Series 13, Paint By Number Kits, undated; and Series 14, Sheet Music, undated

Arrangement

Collection is arranged in fourteen series.

Series 1, Advertising and Promotional Materials, 1952-1955, undated

Series 2, General Motors Corporation, undated

Series 3, Newspaper Articles, 1953-1954, undated

Series 4, Photographs, 1954, undated

Series 5, Transparencies, undated

Series 6, Painting and Sketch Sets, undated

Series 7, Sketches, undated

Series 8, Paintings, undated

Series 9, Paintings with Color Sketches, undated

Series 10, Paintings, Transparencies, and Sketches, undated

Series 11, Sketches, undated

Series 12, Scrapbooks, 1953-1957, undated

Series 13, Paint By Number Kits, undated

Series 14, Sheet Music, undated

Biographical / Historical

The concept of paint by number was conceived in 1949 by Max Klein (1922-1993) engineer and owner of the Palmer Paint Sales Company and commercial artist John Daniel (Dan) Robbins (1925-2019). Klein was interested in increasing paint sales when he presented Dan Robbins, the company's creator of package designs and children's book illustrations, the challenge. Under the Craft Master name, they created kits with the assistance of other artists who helped Robbins with the task of making the outlines, creating transparent overlays, painting, printing, and proofing artwork. Both Klein's and Robbins's wives spent time painting samples for Craft Master to test and display. In 1959 Klein sold Craft Master which he set up as a separate company after the product became so successful. It has since gone through several ownerships.

Related Materials

Every Man a Rembrandt! Episode 188, May 1954, demonstrates manufacturing painting sets with numbers. Palmer Paint Sales Company, Detroit, Michigan.

Division of Social History, Exhibition Records Accession 04-069

Office of Exhibits Central, Exhibition Records Accession 08-051

Division of Social History, National Museum of American History

See http://americanhistory.si.edu/paint/reminiscence.html

Paint By Numbers Museum

Detroit Historical Society

Detroit Historical Museum

Museum of Modern Art