Archives Center, National Museum of American History

Guide to the Doughnut Machine Company, Scrapbooks

Collection ID:
Vorchheimer, Bert
Wertheimer, Frederick P.
Vorchheimer, Carol
circa 1928
Physical Description:
0.6 Cubic feet
2 boxes
Two scrapbooks dating from 1927-1928 documenting Frederick Philip Wertheimer's advertising and marketing work for the Doughnut Machine Corporation.

Scope and Contents note
Scope and Contents note
The collection contains sales and marketing plans for doughnut machines, as well as, plans for advertisements and devices to sell "Downyflake Doughnuts" to consumers. There are catalogs for bakery equipment, print advertisements and promotional items. There are also detailed plans for sales and marketing include scripted dialog to assist local bakeries in selling more doughnuts. Most items are black ink on white paper, but there are some in full color. There is also an interesting recipe book showing how to utilize doughnuts in several dessert variations. There are promotional items showing then current views on nutrition and gender roles.

The collection is arranged into one series.
Series 1, Scrapbooks, 1927-1928

The Doughnut Machine Corporation operated out of New York City in 1927 and 1928. They manufactured doughnut machines, which they sold to individual bakeries. They also provided selling strategies to the bakeries to improve doughnut sales. The brand name they were marketing was "Downyflake Doughnuts." In 1927, Frederick Philip Wertheimer, a newly minted New York University liberal arts graduate with a major in advertising, was employed by Doughnut Machine Corporation as the assistant to the advertising manager, George LeRoy. The output was a number of concurrent sales campaigns designed and implemented by Wertheimer.

Lynell De Wind
Immediate Source of Acquisiton
Collection donated by Bert and Carol Vorchheimer.
Processing Information
Collection processed by Lynell De Wind, 2003.

Digital Content

Using the Collection
Preferred Citation
Doughnut Machine Company Scrapbooks, ca. 1928, Archives Center, National Museum of American History.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Conditions Governing Access
Collection is open for research.

Keywords table of terms and types.
Keyword Terms Keyword Types
Doughnut making machine Topical Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Doughnuts Topical Search Smithsonian Collections Search ArchiveGrid
Scrapbooks -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Doughnut Machine Company. Corporate Name Search Smithsonian Collections Search ArchiveGrid

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