Guide to the Finlay Straus Scrapbook
Digitized Content

Summary
Collection ID:
NMAH.AC.0663
Creators:
Wertheimer, Frederick P.
Vorchheimer, Bert
Vorchheimer, Carol
Finlay Straus Company.
Dates:
ca. 1929-1933.
Languages:
English
Collection is in English.
Physical Description:
1 Cubic foot
1 box
Repository:
Scrapbook documenting Frederick P. Wertheimer's advertising and marketing work for the Finlay Straus Company, a jewelry and optical dealer. The scrapbook contains advertising, mostly in the form of circulars and newspaper advertisements, but also catalogs and mailings.

Scope and Contents
Scope and Contents
The scrapbook contains advertisements dating from circa 1929-1933 from the Finlay Straus Company. Although the advertisements focus on jewelry, many other items are advertised as well. Especially prominent are the Christmas advertisements for Finlay Straus stores in which buyers receive a free baby doll if they spend twenty dollars or more. Catalogs, circulars, mailings, and other advertisements are also included among these materials.

Arrangement
Arrangement
This collection is arranged in one series.

Biographical / Historical
Biographical / Historical
Finlay began as a mail order house for fine jewelry in 1887. In 1924, Abraham Hirshberg took over the debt-ridden business and expanded with Finlay-Straus stores throughout the metropolitan New York area. In 1968, Finlay was purchased by Seligman & Latz, a publicly traded company listed on the New York Stock Exchange. Seligman & Latz operated Finlay until 1985 when it became privately owned. Finlay remained privately held until April 1995, when its parent, company Finlay Enterprises, Incorporated held its initial public stock offering.
With the acquisition of Carlyle & Company Jewelers in May 2005, Finlay returned to operating freestanding luxury stores. Carlyle consisted of 35 stores located primarily in southeastern United States under the Carlyle, J. E. Caldwell, and Park Promenade names. In November 2006 Congress Jewelers (a group of five stores located in Southwest Florida) was added, By August 2009, there were 182 Finlay locations: 67 Bailey Banks & Biddle, 34 Carlyle & Company four Congress specialty jewelry stores, and 77 licensed departments with The Bon Ton. On September 24, 2009, Finlay Enterprises announced completion of a bankruptcy auction for its business and assets to Gordon Brothers Retail Partners, LLC. Gordon Brothers was appointed to act as the Company's agent to conduct "store closings" or similar sales of merchandise located at all of the Company's retail store locations and the Company's two distribution centers.

Administration
Processing Information
Processed by Kiley Orchard (intern), 2008; supervised by Vanessa Broussard Simmons, archivist.
Author
Kiley Orchard
Immediate Source of Acquisition
Collection donated by Bert and Carol Vorchheimer.

Using the Collection
Preferred Citation
Finlay Straus Scrapbook, 1929-1933, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Advertisements -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Jewelry Topic Search Smithsonian Collections Search ArchiveGrid
advertising Topic Search Smithsonian Collections Search ArchiveGrid
Opticians Topic Search Smithsonian Collections Search ArchiveGrid
Scrapbooks -- 20th century Type Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives