Guide to the Archives Center Advertising Hand Fan Collection

Summary
Collection ID:
NMAH.AC.0809
Creators:
Cultural History, Division of (NMAH, SI).
Rudy, Jerome
Dates:
20th century.
Languages:
English
Physical Description:
0.5 Cubic feet
1 box
Repository:
20th century advertising hand fans. Most of the fans feature a vignette on one side and an advertisement on the reverse. The fans advertise various establishments and products, including funeral parlors, patent medicines, and food products.

Scope and Contents
Scope and Contents
Scope and Content: The collection contains forty-seven fans, originating from a wide variety of states and dating from late nineteenth century/early twentieth century to the early twenty-first century. Many of these fans display artwork or other contemporary images related to the advertising message of the fan's producer, while the reverse side typically offers more detailed textual information about the product, service, event or organization featured. In several instances, the collection houses multiple fans issuing from the same creator over a span of time. While the fans in the collection primarily focus on advertising, a few feature a more commemorative intent.
The fans were acquired and received from many sources, including curatorial units, the public and Smithsonian staff. The initial fans were donated, along with numerous grocery store-related objects, to the Museum's Division of Cultural History.
The collection is arranged into five series. Series one consists of fans created by funeral homes. The fans in series two are from companies providing food products and services. Series three consist of fans from beverage companies. Fans in series four were created by businesses engaged in home products and services. Series five represents cultural products, services, events, and organizations.

Arrangement
Arrangement
The collection sis divided into five series.
Series 1: Funeral Homes, 1944-2000; undated
Series 2: Food Products and Services, undated
Series 3: Beverages, undated
Series 4: Home Products and Services, undated
Series 5: Cultural Products, Events, Services and Organizations, 1921-2002; undated

Historical
Historical
By the twentieth century, hand fans had largely evolved from the expensive, ornamental and uniquely crafted forms which characterized them in preceding centuries. Increasingly, they became souvenirs commemorating events or journeys and vehicles for mass advertising. Experts date the large-scale emergence of such fans to Philadelphia's 1876 Centennial Exposition, when a commemorative fan was sold to exhibition visitors, and another fan appeared advertising a local merchant's store. As fans assumed advertising and commemorative functions, certain industries found them particularly appropriate and useful and adopted them widely. Beverage and food manufacturers, retailers and funeral homes and mortuaries were among the businesses that prominently embraced the advertising fan. While many people now seek to acquire such fans for personal collections, they also provide scholars a window on past products and services, and the social group to which their manufacturers marketed them.

Administration
Processing Information
Processed by Kimberley Braun (intern), 2004; supervised by Vanessa Broussard Simmons, archivist.
Author
Kimberley Braun
Immediate Source of Acquisition
The initial fans were donated by Jerome Rudy to the Division of Cultural History, now known as the Division of Culture and the Arts.

Using the Collection
Restrictions on Access
Unrestricted research access on site by appointment.
Conditions Governing Access
Collection is open for research.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Preferred Citation
Archives Center Advertising Hand Fan Collection, Archives Center, National Museum of American History.

Related Materials
Materials in the Archives Center
Borden Company, 1939 (NMAH.AC.1063)
New York World's Fair Collection (NMAH.AC.0134)
Warshaw Collection of Business Americana (NMAH.AC.0060)

Ownership and Custodial History
Ownership and Custodial History
Transferred to the Archives Center from the Division of Culture and the Arts, 2002.
This collection is a repository for advertising hand fans of insufficient quantity to warrant a separate collection. The fans in this collection are newly acquired and received from many sources, including curatorial units, the public, and SI staff. The initial fan collection was donated, along with numerous grocery store-related objects, to the Division of Cultural History, which transferred the fans to the Archives Center, which already has fans in other collections.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Fans (costume accessories) Type Search Smithsonian Collections Search ArchiveGrid
Funeral homes Topic Search Smithsonian Collections Search ArchiveGrid
Patent medicines Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- 20th century Topic Search Smithsonian Collections Search ArchiveGrid
Cultural History, Division of (NMAH, SI). Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives