Revlon Incorporated Advertising Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0939
Creators:
Revlon, Inc.
Stevens, Martin
Dates:
1936-1986
Languages:
English
Physical Description:
2 Cubic feet
4 boxes
Repository:
Collection consists of commercial advertisements and promotional materials created by Revlon Incorporated, 1936-1986.

Scope and Contents
Scope and Contents
This collection consists of advertising and promotional materials of Revlon Incorporated from 1936 to 1986. Revlon's print and television advertisements, semi-annual promotions, and techniques of planned obsolescence helped it become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified throughout the collection.

Arrangement
Arrangement
The collection is arranged in two series.
Series 1, Revlon Advertisements, 1936-1986
Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986

Historical
Historical
In 1932, brothers Charles, Joseph and Martin Revson, and chemist Charles Lachman founded the Revlon company with the goal of creating a mainstream market for nail polish. The introduction of new colors each year branded the product and created a dedicated market. In 1940, Revlon introduced lipstick and by 1952, it achieved tremendous success with its "Fire and Ice" campaign. The Revlon Company continues to expand its product line including beauty tools, skincare, make-up, hair color, and fragrance lines simultaneously advancing the careers of models.

Administration
Existence and Location of Originals
Revlon Incorporated maintains the original television commercials.
Processing Information
Collection processed by Kiley Orchard (intern); supervised by Vanessa Broussard Simmons, archivist, 2008.
Author
Vanessa Broussard Simmons
Immediate Source of Acquisiton
This collection was donated by Martin Stevens in 2007

Digital Content
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Using the Collection
Restrictions on Access
The collection is open for research use and access on site by appointment.
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Preferred Citation
Revlon Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.

Related Materials
Materials in the Archives Center
Warshaw Collection of Business Americana (NMAH.AC.0060)
Albert W. Hampson Commercial Artwork (NMAH.AC.0561)
Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)
NW Ayer Advertising Agency Records (NMAH.AC.0059)

Accruals
Accruals
dditional materials were donated by Martin Stevens in 2008.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Beauty culture Topic Search Smithsonian Collections Search ArchiveGrid
Tear sheets Type Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Women in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Commercials Type Search Smithsonian Collections Search ArchiveGrid
Compact discs Type Search Smithsonian Collections Search ArchiveGrid
Cosmetics Topic Search Smithsonian Collections Search ArchiveGrid
Broadcast advertising Topic Search Smithsonian Collections Search ArchiveGrid
Television advertising Topic Search Smithsonian Collections Search ArchiveGrid
Cosmetics -- advertising Topic Search Smithsonian Collections Search ArchiveGrid
Stevens, Martin Personal Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives