Guide to the Revlon, Incorporated Advertising Collection
Digitized Content

Summary
Collection ID:
NMAH.AC.0939
Creators:
Revlon, Inc.
Stevens, Martin
Dates:
1936-1986
Languages:
English
.
Physical Description:
2 Cubic feet
4 boxes
Repository:
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated, 1936-1986.

Scope and Contents
Scope and Contents
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated for its products dating from 1936 to 1986. Revlon experienced substantial growth using these materials and semi-annual promotions to become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified on the materials. The collection is arranged in two series: Series 1, Revlon Advertisements, 1936-1986; and Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986.

Arrangement
Arrangement
The collection is arranged in two series.
Series 1, Revlon Advertisements, 1936-1986
Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986

Historical
Historical
Revlon began as a single product company in New York in 1932. The founders of the company American businessmen Charles Haskell Revson (October 11, 1906- August 24, 1975), Joseph Haskell Revson (October 11, 1906-August 24, 1975), and chemist Charles Lachman started the business with a desire to create a mainstream market for nail enamel. With an innovative manufacturing process and the introduction of new colors every year the company was able to build a successful brand and dedicated market. Revlon introduced lipstick in 1940 and continued to expand its product line to include skincare, cosmetics, hair color, fragrances, and beauty tools.
Source: New York Times obituary for Charles Revson, August 25, 1975.

Administration
Existence and Location of Originals
Revlon, Incorporated maintains the original television commercials.
Processing Information
Collection processed by Kiley Orchard, intern, 2008; supervised by Vanessa Broussard-Simmons, archivist, 2008.
Author
Vanessa Broussard-Simmons
Immediate Source of Acquisiton
The collection was donated by Martin Stevens in 2007.

Digital Content
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Using the Collection
Terms Governing Use and Reproduction
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Restrictions on Access
The collection is open for research use and access on site by appointment.
Preferred Citation
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.

Related Materials
Materials in the Archives Center
Warshaw Collection of Business Americana (NMAH.AC.0060)
Albert W. Hampson Commercial Artwork (NMAH.AC.0561)
Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)
NW Ayer Advertising Agency Records (NMAH.AC.0059)

Accruals
Accruals
Additional materials were donated by Martin Stevens in 2008.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Beauty culture Topic Search Smithsonian Collections Search ArchiveGrid
Tear sheets Type Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Women in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Commercials Type Search Smithsonian Collections Search ArchiveGrid
Compact discs Type Search Smithsonian Collections Search ArchiveGrid
Cosmetics Topic Search Smithsonian Collections Search ArchiveGrid
Broadcast advertising Topic Search Smithsonian Collections Search ArchiveGrid
Television advertising Topic Search Smithsonian Collections Search ArchiveGrid
Cosmetics -- advertising Topic Search Smithsonian Collections Search ArchiveGrid
Stevens, Martin Personal Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives