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Archives Center, National Museum of American History
Guide to the Sosa, Bromley and Aguilar and Associates Records
Summary
- Collection ID:
- NMAH.AC.1351
- Creators:
-
Procter & Gamble CompanyMars, IncorporatedSosa, LionelSosa, Bromley and Aguilar and Associates (San Antonio, Texas)American AirlinesAguilar, AdolfoBurger King CorporationCoca-Cola CompanyAnheuser-Busch, Inc.Bromley, Ernest W.
- Dates:
-
1981-1997
- Languages:
-
Collection is predominantly inEnglishwith significant material inSpanishand very few materials inPortuguese. Advertisements containingSpanishhaveEnglishtranslations available in the finding aid. However, newspaper and magazine articles inSpanishdo not have translations. Most of the audiovisual material is inSpanishor bilingualEnglish/Spanish. Some audiovisual material is subtitled or dubbed inEnglish.
- Physical Description:
-
14 Cubic feet31 boxes and 1 map folder
- Repository:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents
Scope and Contents
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.
This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement
Arrangement
This collection is divided into five series:
Series 1: Background Materials, 1980-2015
Series 2: Financial Materials, 1983-1989
Series 3: Clippings, 1988-1999
Series 4: Advertisements, 1988-1995
Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical
Biographical / Historical
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Administration
Author
Sandy Enriquez
Immediate Source of Acquisition
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Processing Information
Collection processed by Sandy Enriquez, Latino Museum Studies Fellow Summer 2018, under the supervision of Alison Oswald.
Separated Materials
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Digital Content
More …Using the Collection
Conditions Governing Access
Collection is open for research.
Preferred Citation
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Related Materials
Related Materials
Materials in the Archives Center:
López Negrete Communications Advertising Collection (NMAH.AC.1413)
Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)
Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)
Dolores Valdes-Zacky Papers (NMAH.AC.1394)
Castor Advertising Corporation Collection (NMAH.AC.1461)
Spanish Language Television Collection (NMAH.AC.1404)
Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Keywords
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu