Guide to the IAC Group Advertising Collection

Summary
Collection ID:
NMAH.AC.1366
Creators:
Alcantara-Diaz, Gabriela
IAC Group
Dates:
1989 - 1996
Languages:
Spanish; Castilian
Some materials in English
Physical Description:
0.15 Cubic feet
1 box
Repository:
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.

Scope and Contents
Scope and Contents
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.

Arrangement
Arrangement
The collection is arranged into one series.

Biographical / Historical
Biographical / Historical
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.

Administration
Processing Information
Collection processed by Holly Nelson.
Author
Holly Nelson and Maggie McCready
Immediate Source of Acquisition
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.

Using the Collection
Preferred Citation
IAC Group Advertising Collection, 1987-1988, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
advertising Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- Groceries Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- Alcoholic beverages Topic Search Smithsonian Collections Search ArchiveGrid
Minorities in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Advertising agencies Topic Search Smithsonian Collections Search ArchiveGrid
Publix Super Markets Corporate Name Search Smithsonian Collections Search ArchiveGrid
Johnnie Walker and Sons, Ltd. Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives