Archives Center, National Museum of American History

Guide to the IAC Group Advertising Collection

Summary

Collection ID:
NMAH.AC.1366
Creators:
Alcantara-Diaz, Gabriela
IAC Group
Dates:
1989 - 1996
Languages:
Collection is in
Spanish
. Some materials in
English
Physical Description:
0.15 Cubic feet
1 box
Repository:
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.

Scope and Contents

Scope and Contents
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.

Arrangement

Arrangement
The collection is arranged into one series.

Biographical / Historical

Biographical / Historical
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.

Administration

Author
Holly Nelson and Maggie McCready
Processing Information
Collection processed by Holly Nelson.
Immediate Source of Acquisition
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.

Using the Collection

Preferred Citation
IAC Group Advertising Collection, 1987-1988, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords

Keywords table of terms and types.
Keyword Terms Keyword Types
advertising Topical Search Smithsonian Collections Search ArchiveGrid
advertising -- Groceries Topical Search Smithsonian Collections Search ArchiveGrid
advertising -- Alcoholic beverages Topical Search Smithsonian Collections Search ArchiveGrid
Minorities in advertising Topical Search Smithsonian Collections Search ArchiveGrid
Advertising agencies Topical Search Smithsonian Collections Search ArchiveGrid
Publix Super Markets Corporate Name Search Smithsonian Collections Search ArchiveGrid
Johnnie Walker and Sons, Ltd. Corporate Name Search Smithsonian Collections Search ArchiveGrid

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