Guide to the Dieste and Partners Advertising Collection

Summary
Collection ID:
NMAH.AC.1368
Creators:
Dieste and Partners
Dates:
1996
Languages:
English
Collection is in English with limited Spanish used in titles and in the commercial script.
Physical Description:
0.15 Cubic feet
1 box
Repository:
Materials from the Pepsi Spanish-language ad campaign in 1996 with emphasis on the "Gooal" commercial featuring Andres Cantor.

Scope and Contents
Scope and Contents
The collection consists of internal business documents relating to the Dieste and Partners advertising firm's Spanish language Pepsi Cola ad campaign, 1996. Also included are print advertisements for the "Futbol de Primera" radio show, and for the Dieste firm itself.

Arrangement
Arrangement
Collection is arranged into five series.
Series 1: Correspondence, 1996
Series 2: Newspaper and Magazine Clippings, 1996
Series 3: Press Release, 1996
Series 4: Scripts and Storyboards, 1996
Series 5: Futbol de Primera Catalog, 1996

Biographical / Historical
Biographical / Historical
Dieste and Partners is a Spanish language advertising agency in Dallas, Texas. This collection contains materials from the Pepsi Spanish-language ad campaign in 1996, including "Harrier," "Dog Dreams," and the hit "Gooal" commercials. The "Gooal" commercial featured the Univision sports announcer Andres Cantor, who was famous for his extended, enthusiastic yell of "GOOAL" when a futbol team scored. This ad campaign was a success, and Cantor's catch-phrase became a part of 1996 popular culture.

Administration
Processing Information
Collection processed by Holly Nelson, intern, 2016.
Author
Holly Nelson
Immediate Source of Acquisition
Collection donated by Dieste and Partners, 2015

Using the Collection
Preferred Citation
Dieste and Partners Advertising Collection, 1996, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Materials in the Archives Center
Materials in the Archives Center
The "Pepsi Generation" Oral History and Documentation Collection, 1938-1986 (AC0111)
Pepsi-Cola Advertising Collection, 1902-1982 (AC0092)

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
advertising -- Food Topic Search Smithsonian Collections Search ArchiveGrid
advertising -- Beverages Topic Search Smithsonian Collections Search ArchiveGrid
Minorities in advertising Topic Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives