Guide to the Dolores Valdes-Zacky Papers

Summary
Collection ID:
NMAH.AC.1394
Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Languages:
English
Some materials in Spanish.
Collection is in English.
Physical Description:
2 Cubic feet
2 boxes, 3 oversize folders
Repository:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

Scope and Contents
Scope and Contents
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.

Arrangement
Arrangement
The collection is divided into two series.
Series 1: Background Materials, 1955-1999
Series 2: Advertising and Marketing Materials, 1989-1999

Biographical / Historical
Biographical / Historical
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.

Administration
Processing Information
Collection processed by María Daniela Jiménez, LMSP Fellow, Summer 2017, under the direct supervision of Alison Oswald.
Author
María Daniela Jiménez
Immediate Source of Acquisition
Collection donated by Dolores Valdes Zacky, 2016.

Using the Collection
Preferred Citation
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Magazines (periodicals) -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Oral history -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Storyboards Type Search Smithsonian Collections Search ArchiveGrid
Proposals -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Commercials -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
E-mail Type Search Smithsonian Collections Search ArchiveGrid
Press releases -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Newsletters -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Correspondence -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Advertising history Topic Search Smithsonian Collections Search ArchiveGrid
Minorities in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Articles -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Advertising campaigns Topic Search Smithsonian Collections Search ArchiveGrid
Advertising agencies Topic Search Smithsonian Collections Search ArchiveGrid
Advertising executives Topic Search Smithsonian Collections Search ArchiveGrid
Awards Type Search Smithsonian Collections Search ArchiveGrid
Women in advertising Topic Search Smithsonian Collections Search ArchiveGrid
Marketing -- 1950-2000 Topic Search Smithsonian Collections Search ArchiveGrid
Books -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
DVDs Type Search Smithsonian Collections Search ArchiveGrid
Photographs -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Clippings -- 20th century Type Search Smithsonian Collections Search ArchiveGrid
Arrowhead Puritas Waters, Inc. Corporate Name Search Smithsonian Collections Search ArchiveGrid
Partnership for a Drug-Free America Corporate Name Search Smithsonian Collections Search ArchiveGrid
Mitsubishi Corporate Name Search Smithsonian Collections Search ArchiveGrid
Thompson, J. Walter (advertising agency). Corporate Name Search Smithsonian Collections Search ArchiveGrid
Vons Grocery Company Corporate Name Search Smithsonian Collections Search ArchiveGrid

Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu
http://americanhistory.si.edu/archives