Archives Center, National Museum of American History

Guide to the Dolores Valdes-Zacky Papers

Summary
Collection ID:
NMAH.AC.1394
Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Languages:
Collection is in
English
. Some materials in
Spanish
.
Physical Description:
2 Cubic feet
2 boxes, 3 oversize folders
Repository:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents
Scope and Contents
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement
Arrangement
The collection is divided into two series.
Series 1: Background Materials, 1955-1999
Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical
Biographical / Historical
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Administration
Author
María Daniela Jiménez
Processing Information
Collection processed by María Daniela Jiménez, LMSP Fellow, Summer 2017, under the direct supervision of Alison Oswald.
Immediate Source of Acquisition
Collection donated by Dolores Valdes Zacky, 2016.
Using the Collection
Preferred Citation
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Keywords
Keywords table of terms and types.
Keyword Terms Keyword Types
Magazines (periodicals) -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Oral history -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Storyboards Genre Form Search Smithsonian Collections Search ArchiveGrid
Proposals -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Commercials -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
E-mail Genre Form Search Smithsonian Collections Search ArchiveGrid
Press releases -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Newsletters -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Correspondence -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Advertising history Topical Search Smithsonian Collections Search ArchiveGrid
Minorities in advertising Topical Search Smithsonian Collections Search ArchiveGrid
Articles -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Advertising campaigns Topical Search Smithsonian Collections Search ArchiveGrid
Advertising agencies Topical Search Smithsonian Collections Search ArchiveGrid
Advertising executives Topical Search Smithsonian Collections Search ArchiveGrid
Awards Genre Form Search Smithsonian Collections Search ArchiveGrid
Women in advertising Topical Search Smithsonian Collections Search ArchiveGrid
Marketing -- 1950-2000 Topical Search Smithsonian Collections Search ArchiveGrid
Books -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
DVDs Genre Form Search Smithsonian Collections Search ArchiveGrid
Photographs -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Advertisements -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Clippings -- 20th century Genre Form Search Smithsonian Collections Search ArchiveGrid
Arrowhead Puritas Waters, Inc. Corporate Name Search Smithsonian Collections Search ArchiveGrid
Partnership for a Drug-Free America Corporate Name Search Smithsonian Collections Search ArchiveGrid
Mitsubishi Corporate Name Search Smithsonian Collections Search ArchiveGrid
Thompson, J. Walter (advertising agency). Corporate Name Search Smithsonian Collections Search ArchiveGrid
Vons Grocery Company Corporate Name Search Smithsonian Collections Search ArchiveGrid
Repository Contact
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
archivescenter@si.edu