This accession consists of records that document the development and execution of projects by the Visitor Information and Associates' Reception Center (VIARC). The bulk of the records document VIARC's activities relating to the Smithsonian Institution's 150th Anniversary Program. VIARC developed various marketing tools to promote anniversary events. The office was responsible for the design and deployment of banners, flags, signage, brochures, and a special videodisc presentation by Secretary Ira Michael Heyman advertising the celebration that culminated in the "Party on the Mall" (August 10-11, 1996). Other projects include the development of signage directing visitors to museums and other points of interest in and around the Mall.
Materials include brochures, correspondence, drawings, financial records, ephemera, maps, memoranda, photographs, proposals, reports, and videodiscs.
Smithsonian Institution Archives, Accession 02-189, Smithsonian Institution, Visitor Information and Associates' Reception Center, Project Files
Smithsonian Institution Archives
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