Biographical/Historical note
Industrial and stage designer. Born New York, March 2, 1904. Attended Society for Ethical Culture High School in New York. Apprenticed to designer Norman Bel Geddes, 1922-1924. Established his own industrial design firm in 1929. His clients included Bell Telephone Laboratories, Deere & Company, Honeywell, Inc., Polaroid Corporation, General Electric, the 1939-40 and 1964-65 New York World's Fairs, New York Central Railroad, Hoover Company, Singer Sewing Machine Company, Royal Typewriter Co., Lockheed Aircraft, McCall's magazine, and others.
Dreyfuss was a founding member of the Society of Industrial Designers, and the first president of the Industrial Designers Society of America. He is best known for his designs for the Bell 500 and Trimline telephones, the Westclox Big Ben alarm clock, Deere & Company tractors, Polaroid's Automatic 100, Swinger, and SX-70 Land Cameras, and New York Central Railroad's 1938 Twentieth Century Limited. In the 1950s, Dreyfuss was one of the pioneers in the application of anthropometrics (the study of human dimensions and capabilities) in his designs. In 1969, Dreyfuss retired from his firm, but remained active as a corporate consultant. He was the author of several important books including: "Designing for People", 1955; "Measure of Man", 1959; and "Symbol Sourcebook", 1972.