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Archives Center, National Museum of American History
Guide to the IAC Group Advertising Collection
Summary
- Collection ID:
- NMAH.AC.1366
- Creators:
-
Alcantara-Diaz, GabrielaIAC Group
- Dates:
-
1989 - 1996
- Languages:
-
Collection is inSpanish. Some materials inEnglish
- Physical Description:
-
0.15 Cubic feet1 box
- Repository:
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
Scope and Contents
Scope and Contents
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.
Arrangement
Arrangement
The collection is arranged into one series.
Biographical / Historical
Biographical / Historical
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.
Administration
Author
Holly Nelson and Maggie McCready
Processing Information
Collection processed by Holly Nelson.
Immediate Source of Acquisition
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.
Using the Collection
Preferred Citation
IAC Group Advertising Collection, 1987-1988, Archives Center, National Museum of American History.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Keywords
| Keyword Terms | Keyword Types | ||
|---|---|---|---|
| advertising | Topical | Search Smithsonian Collections | Search ArchiveGrid |
| advertising -- Groceries | Topical | Search Smithsonian Collections | Search ArchiveGrid |
| advertising -- Alcoholic beverages | Topical | Search Smithsonian Collections | Search ArchiveGrid |
| Minorities in advertising | Topical | Search Smithsonian Collections | Search ArchiveGrid |
| Advertising agencies | Topical | Search Smithsonian Collections | Search ArchiveGrid |
| Publix Super Markets | Corporate Name | Search Smithsonian Collections | Search ArchiveGrid |
| Johnnie Walker and Sons, Ltd. | Corporate Name | Search Smithsonian Collections | Search ArchiveGrid |
Archives Center, National Museum of American History
P.O. Box 37012
Suite 1100, MRC 601
Washington, D.C. 20013-7012
Business Number: Phone: 202-633-3270
Fax Number: Fax: 202-786-2453
archivescenter@si.edu
