308 records — Page 2 of 20
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Creators:
Pepsi-Cola USA (Purchase, N.Y.)
Dates:
1902-1982
Size:
4.5 Cubic feet (9 boxes)
Collection ID:
NMAH.AC.0092
Repository:
Archives Center, National Museum of American History

The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Peps...

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Creators:
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
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Dates:
1947-1992
Size:
4.3 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.0464
Repository:
Archives Center, National Museum of American History

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

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Creators:
Jones, Caroline Robinson, 1942-2001 (advertising executive)
Dates:
1942 - 1996
Size:
15 Sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 cassette tapes
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

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Level:
file
Collection ID:
NMAH.AC.0453
Repository:
Archives Center, National Museum of American History
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Level:
file
Collection ID:
NMAH.AC.0453
Repository:
Archives Center, National Museum of American History
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Level:
file
Collection ID:
NMAH.AC.0453
Repository:
Archives Center, National Museum of American History
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Level:
file
Collection ID:
NMAH.AC.0453
Repository:
Archives Center, National Museum of American History
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Level:
file
Collection ID:
NMAH.AC.0453
Repository:
Archives Center, National Museum of American History
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Creators:
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
Dates:
1958 - 1992
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

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308 records — Page 2 of 20