8 records — Page 1 of 1
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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

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Creators:
Fernandez, Castor
Castor Advertising Corporation
Dates:
1960-2007, 2018
Size:
1 Cubic foot (4 boxes)
Collection ID:
NMAH.AC.1461
Repository:
Archives Center, National Museum of American History

This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.

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Level:
series
Collection ID:
CFCH.SFF.1999
Repository:
Ralph Rinzler Folklife Archives and Collections
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Creators:
Unanue, Prudencio
Goya Foods, Inc.
Unanue family
Dates:
undated
1856-2000
bulk 1960-2000
Size:
20 Cubic feet (62 boxes, 6 oversize folders)
8 sound recordings
15 video recordings
Collection ID:
NMAH.AC.0694
Repository:
Archives Center, National Museum of American History

Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.

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Creators:
National Museum of American History. Department of Public Programs
Dates:
1968-1992
Size:
41 cu. ft. (41 record storage boxes)
Collection ID:
Record Unit 584
Repository:
Smithsonian Institution Archives

These records mostly consist of staff correspondence and memoranda documenting administrative and program-oriented activities of the Department of Public Programs. The records pertain to fundraising, social history lectures and seminars, the Senior Series Program, budget, educational outreach proposals, grant information, planning for the...

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Creators:
WKAQ (Television station : San Juan, Puerto Rico)
WNJU (Television station : New York, NY)
Telemundo Group, Inc.
Univisión (Television network)
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Dates:
bulk 1940 - 2017
Size:
3.5 Cubic feet (27 boxes, 8 map-folders)
Collection ID:
NMAH.AC.1404
Repository:
Archives Center, National Museum of American History

The collection documents Spanish language television stations in America, and the Telemundo network.

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Creators:
Neiman, LeRoy, 1921-2012
Dates:
1938-2005
Size:
70.5 Linear feet
Collection ID:
AAA.neimlero
Repository:
Archives of American Art

The papers of LeRoy Neiman measure approximately 70.5 linear feet and date from 1938-2005. The collection includes biographical materials, correspondence, project files, printed material and artifacts documenting the career of the American painter LeRoy Neiman.

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8 records — Page 1 of 1