The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
The papers of American sculptor Stephen Antonakos measure 24.2 linear feet and 1.73 GB and date from 1932-2014, with the bulk of the material dating from 1960-2014. The collection documents Antonakos's pioneering work in neon, through biographical material, correspondence, writings and notes, project files, exhibition files, printed and digital material, and photographs.
This series contains family correspondence and extensive professional letters from noted artists and art world figures including critics, writers, collectors, museums and other art institutions. Scattered letters from Pach can also be found here. See Appendix for partial chronological list of letters from Series 2.
The papers of Waldo LaSalle Schmitt provide comprehensive documentation of his professional career, 1907-1977. They also illustrate, to a lesser degree, his personal life. Particularly well represented in the papers is material concerning Schmitt's carcinological research, his curatorial and administrative careers at the United States Nat...