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Creators:
Jones, Caroline Robinson, 1942-2001 (advertising executive)
Dates:
1942 - 1996
Size:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

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Dates:
1994 August 12
Level:
item
Size:
1 Videocassettes (U-matic)
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Demonstrates the agency's primary mission: to sell products through advertising and promotions that accurately reflect the ethnic and cultural diversity of consumers. Includes print, television, radio, and public relations for special events. Clients include: Trump, Disney, Hanes, Western Union, Pepsi, Greyhound, Goodyear, Prudential, Binaca, Ry...

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Dates:
1961 - 2001
Level:
subseries
Collection ID:
NMAH.AC.0962
Repository:
Archives Center, National Museum of American History

This subseries includes examples of letterhead used by Wood for business purposes, specifically Admart, Inc., Advertising, and correspondence, awards, and general franchise information. The correspondence is sparse and the three letters relate to the topic of franchising and one for shares owned by Wood in the American Flavor Corporation. The annua...

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Creators:
Wood, Arthur Bernie, 1921-1986
Dates:
1942-2001
bulk 1960-1969
Size:
10 Cubic feet (27 boxes, 2 oversize folders)
Collection ID:
NMAH.AC.0962
Repository:
Archives Center, National Museum of American History

A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.

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