Association of Hispanic Advertising Agencies Collection
Spanish Advertising and Marketing Service
Association of Hispanic Advertising Agencies
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
López Negrete Communications Advertising Collection
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Caroline R. Jones Papers
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Lou Newman Collection of Baseball Memorabilia
Baseball memorabilia, including postcards, of teams, players, venues and other baseball-related topics; team programs, 1930s-1990s, mostly for minor league teams but including a few major league teams; sheet music; advertising on baseball topics; posters; black-and-white photographs of baseball players and teams; and ephemeral items such as ticket stubs.
Hector and Norma Orcí Advertising Agency Records
Orci Advertising Agency
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Dolores Valdes-Zacky Papers
Valdes Zacky, Dolores
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Castor Advertising Corporation Collection
Castor Advertising Corporation
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Kubla Khan Frozen Food Company Records
Loy, Percy W.
The collection documents Kubla Khan Frozen Food Company, a Portland, Oregon company that manufactures, packages and distributes frozen Chinese food from 1950-present.
Marilyn E. Jackler Memorial Collection of Tobacco Advertisements
The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.
Spanish Language Broadcasting Collection
WNJU (Television station : New York, NY)
Telemundo Group, Inc.
Univisión (Television network)
The collection documents Spanish language television stations in America, and the Telemundo network.