212 records — Page 20 of 22
[ ]
Collapse
[ ]
Expand
Dates:
1957-1990
Level:
series
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
1939-1989
Level:
series
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
1989-1990
Level:
series
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Creators:
Murphy, W.B.
Norris, Alice
Norris, E. E.
Prior, Joseph
More …
Dates:
1904-2015
bulk 1904-1989
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History

This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.

Found In
[ ]
Collapse
[ ]
Expand
Dates:
1961-1976
Level:
item
Size:
1 Videocassettes (U-matic)
1 Videocassettes (VHS)
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History

Campaigns/Commercials: Cambell Kids Animation Sing a Song of Campbell's Soup How We Make Campbell's Tomato Soup Si Si: Soup This Good Just Has to be Campbell's Wishing: Soup This Good Just Has to be Campbell's Tow Good Soups: Sing a Song of Soup Sense Vacuum Bottle: Sing a Song of Soup Sense Square Dance: Have you Had Your Soup Today? Carnival: Hav...

[ ]
Collapse
[ ]
Expand
Dates:
1962-1968
Level:
item
Size:
1 Videocassettes (U-matic)
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
1957-1961
Level:
item
Size:
1 Videocassettes (U-matic)
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
1989 April 28
Level:
item
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
1989 April 27
Level:
item
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History
[ ]
Collapse
[ ]
Expand
Dates:
2015
Level:
series
Size:
111 Digital images
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History

All materials from the Real Life campaign were born digital and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS). Ask reference archivist for assistance.

"Real Life" Campaign, 2015. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The materials in this series includes: storyboards, scripts, consumer feedback both postiv...

212 records — Page 20 of 22