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Dates:
1981-1991, undated
Level:
series
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Include magazine articles, transcripts of interviews with Cummings, unpublished anecdotes, and reminiscences about the advertising business. Materials are arranged in chronological order.

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Dates:
1969-04-20
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Lists seven questions which might determine future organizational changes at advertising agencies, and discusses answers obtained in a survey of executives of 50 large agencies. (1) What is the future role of media buying services?; (2) Is media buying by clients a threat to agency media departments?; (3) What changes are ahead for agency research ...

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Creators:
Ayer (N W) Incorporated.
Cummings, Barton A., 1914-1994 (advertising executive)
Brower, Charles H.
Bolte, Brown
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Dates:
1938-1991, undated
Size:
4.5 Cubic feet (11 boxes)
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.

Found In
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Dates:
1940s-1991
Level:
series
Collection ID:
NMAH.AC.0589
Repository:
Archives Center, National Museum of American History

The audio visual materials consist of audio cassettes and moving images. The audio cassettes provide oral history accounts of Howard Head and the Head Family. Other audio casettes include speeches/talks given by Head and interviews with friends/colleagues. The film and video cassettes contain documentation on skiing and tennis and some biographical...

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Dates:
1958
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History
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Dates:
1960
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Opening remarks and introduction of speakers, as presiding officer at the annual dinner of the Anti-Defamation League.

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Dates:
1964-11-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Describes mutually beneficial relationship since her appointment by President Johnson nine months ago.

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Dates:
1966-05-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Discusses research techniques which Compton uses to produce effective ads. Emphasizes the need for ads to be simple, relevant and specific.

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Dates:
1972
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History
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Dates:
1960-1962
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History