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Level:
series
Collection ID:
NMAH.AC.0393
Repository:
Archives Center, National Museum of American History

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries. Subseries 2.1 contains articles published in advertising industry pu...

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Dates:
1987-1995
Level:
subseries
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Files may include correspondence, internal agency memoranda, print advertisements and radio ad scripts, planning materials, and publicity. The extensive files for Anheuser-Busch include an analysis of African American consumers for a corporate affairs advertising campaign. Jones's work as a public relations advisor to the government of the Bahama...

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Dates:
1990 August 2
Level:
file
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History
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Creators:
Harper, Marion, 1916-1989 (advertising executive)
Dates:
circa 1920-1995, undated
Size:
27 Cubic feet (51 boxes)
Collection ID:
NMAH.AC.0394
Repository:
Archives Center, National Museum of American History

Notes, clippings, published and unpublished manuscripts on business and marketing; but primarily personal materials.

Found In
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Level:
series
Collection ID:
NMAH.AC.0393
Repository:
Archives Center, National Museum of American History

This series is divided into four subseries. Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in America...

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Level:
file
Collection ID:
NMAH.AC.0589
Repository:
Archives Center, National Museum of American History
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Dates:
1994 August 12
Level:
item
Size:
1 videocassettes (u-matic)
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Demonstrates the agency's primary mission: to sell products through advertising and promotions that accurately reflect the ethnic and cultural diversity of consumers. Includes print, television, radio, and public relations for special events. Clients include: Trump, Disney, Hanes, Western Union, Pepsi, Greyhound, Goodyear, Prudential, Binaca, Ry...