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Dates:
1978-04-09
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

MBAs are now the most sought after prospects for entry level jobs, but they are pricing themselves beyond what makes sense for the advertising business. This will open up opportunities for advertising majors. He proposes a number of projects for joint efforts by educators and business to sharpen the skills of advertising educators and improve the q...

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Dates:
1968-11-02
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Cites four misconceptions that college students have about advertising, and discusses six ads in a campaign directed at students in college newspapers and in the student editions of Time, Newsweek and Readers Digest. Describes advertising not as a science but as an art still in its primitive stages. No matter how good the advertising and how much m...

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Dates:
19780-11-18
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Reports that public service advertising, exemplified by the work of the Advertising Council in the US, now functions in 18 countries. Describes the work of the Advertising Council with special emphasis on Compton's Anti-Drug Abuse campaign.

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Dates:
1957-05-21
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Provides step by step procedure of the work an advertiser and his agency must do in before introducing a new food product. Despite all this "bugs" will arise unexpectedly, but none are likely to be insurmountable if the advertiser/agency relationship is built on open channels of communication.

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Dates:
1967-10-11
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Introduces a new Compton college newspaper campaign to explain advertising's role to students. Advertising has made progress disseminating its message in Washington. But it should not neglect opportunities to address young people who still have open minds.

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Dates:
1980-03-24
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Applauds the progress of advertising education during the past twenty20 years, and proposes a system of summer internships in agencies so educators can learn more about the advertising business.

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Dates:
1950-1988, undated
Level:
series
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Consist of materials presented by Cummings at conferences, meetings, and seminars to organizations including the American Dairy Association, Newsweek Sales Managers, Philadelphia Chamber of Commerce, Magazine Promotion Group, Association of National Advertisers, Kappa Tau Alpha Society, Central American Tourism Council, American Advertising Federat...

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Dates:
1962-01-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Too many advertising people, as well as client people, believe that if an agency turn out award winning advertising sales will soar. Compton operates on the principle that the creation of successful advertising is not just the business of the copy writers.

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Dates:
1973
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

In the long run the efforts of advertisers to reduce costs by purchasing services from various independent sources may result in reduced profitability derived from less effective advertising. Full service agencies may make the most sense for most advertisers and can even provide effective services on an a la carte basis or modular basis if desired.

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Dates:
1962-01-19
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Offers three basic principles which can enable national brands to compete successfully against discount-priced private brands. Sound pricing is essential to success, and the lowest price is not the determining factor.