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Dates:
1963-10-01
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Defines areas in copy testing and media penetration where management needs more help from research. Acknowledges the need for management to provide the funding and environment which will permit research to flourish.

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Dates:
1971-06-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

A two page outline listing the steps Compton follows in developing a marketing plan for a packaged goods product. The outline was the basis for a detailed oral presentation.

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Dates:
1967-1995
Level:
subseries
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Articles and reports in areas of interest to Jones, including African-American spending habits, earning power, and self-image. Other topics include business, economics, the advertising industry, and consumer issues. Sources include New York City newspapers, business publications, and nationally circulated general interest magazines. Articles d...

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Level:
file
Collection ID:
NMAH.AC.0589
Repository:
Archives Center, National Museum of American History
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Dates:
1966-05-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Describes for students the nature and function of advertising and proposes five factors to be considered in evaluating advertising as a prospective lifetime career.

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Dates:
1972-10-06
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Advertising's critics are more accurately identified as s "Controllists" rather than "Conmsumerists", he says. He lists various restrictions on advertising which the industry associations are resisting and he contends that we will have a completely government controlled economy if the critics have their way.

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Dates:
1980-04-14
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Speculates on prospective developments on women in advertising, the growth and impact of cable TV, and taxes on advertising.

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Dates:
1988-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Summarizes 21 interviews with advertising agency "giants" from among 52 conducted in preparation for his book, "Advertising's Benevolent Dictators".

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Dates:
1961--01-05
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Nine reasons for advertising growth in the 1960s. "We are building a greater and more prosperous America".

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Dates:
1963-04-10
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Advertising effectiveness should be measured by sales results, not industry awards. The client has every right to expect creative performance from every department in the agency. Offers four strategies for securing high levels of creativity from four principal segments of the agency team.