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Dates:
1969-03-14
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Cites the achievements of the U.S. thorough the free enterprise system, and expresses concern that many people in high places are trying to destroy our way of doing business. Tells conference attendees they do themselves, their company, and their country a disservice if they talk openly against advertising.

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Dates:
1970-10-30
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Reviews the rise of Rock Music and pays tribute to composers and musicians, but fears some of the music featured on radio encourages drug use. Asks: Is there something advertising people can and should do to persuade station owners, managers and disc jockeys to get this stuff off the air?

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Dates:
1972-03-30
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

A detailed description of the preparations by the 4A's for its appearance at the Federal Trade Commission's hearing on How Advertising Works. He expresses confidence that the presentation made an impression but warns that the industry's effort to defend itself in Washington has barely scratched the surface.

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Dates:
1973-05-14
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

As a prelude to the presentation of plans for reactivation of the Advertising Education Foundation he describes a serious credibility gap between the business community and youth. He asks: Can we stimulate the business community to actively participate in discussions with young people?

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Dates:
1979-06-18
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

He describes the achievements of the Advertising Council, and asserts: "Never have so few done so much for so many".

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Dates:
1980-09
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

All should agree that some of the criticism voiced by critics of advertising was justified, and a great deal enacted to protect the consumer did just that. But what started as a trickle became a cascade,and the costs often exceeded the benefit. The political tides have turned, and Congress has now enacted a veto over FTC rules and restricted its us...

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Dates:
1981-09-21-1981-09-25
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

10 questions likely to be asked by advertisers who seek assurance that continuous spending in Vogue will pay off for them.

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Dates:
1981-09-21
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Client fatigue endangers every agency/client relationship. Offers three items to keep in mind in order to protect an advertising investment: (1) Understand the key elements in a successful campaign and ask what needs to be improved; (2) establish evolutionary objectives, and understand change so you can always be out front; and (3) try to have a ba...

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Level:
file
Collection ID:
NMAH.AC.0589
Repository:
Archives Center, National Museum of American History
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Dates:
1991 - 1991
1989 - 1989
Level:
file
Collection ID:
NMAH.AC.0589
Repository:
Archives Center, National Museum of American History