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Dates:
1950-04-18
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

(1) Advertising is caught in the wake of a national revolution of taste, cultural,and moral values. We must take the offensive and let the world know the contribution advertising makes to the American way of life. (2) Describes copy testing research at Compton, citing as an example the preparations that went into the introduction of Proctor & Gambl...

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Dates:
1956-11-28
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Those who answer the growing needs of advertisers will be our industry leaders tomorrow. Offers four ways for young advertising professionals to prove their understanding of client needs.

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Dates:
1961--04-07
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Describes emerging technology which will make increased use of color possible in newspaper advertising; offers a four point credo for responsible advertising people to live by.

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Dates:
1962-02-13
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Magazines will be more successful in building their share of the advertising volume if they can provide agencies with better information on how to use magazine advertising effectively.

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Dates:
1938-1991, undated
Level:
series
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Contains advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and othe...

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Creators:
Jones, Caroline Robinson, 1942-2001 (advertising executive)
Dates:
1942 - 1996
Size:
15 Sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Found In
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Creators:
Strasser, Julie
Nike, Inc.
Strasser, Robert (marketing executive)
Dates:
1970-1989
Size:
2.5 Cubic feet (8 boxes)
Collection ID:
NMAH.AC.0525
Repository:
Archives Center, National Museum of American History

Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.

Found In
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Dates:
1960-09-08
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

(1) Irresponsible talk about advertising has gone on too long and will go on even longer unless we do something about it. It is time to stand up and be counted; (2) Discusses Compton client campaigns in business newspapers and describes the information agencies would like to get from publishers.

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Dates:
1969-10-14
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Examines the "values gap" that separates disaffected youth from the Establishment mainstream. Cummings believes many of today's kids are unaware of the positive side of business and calls on advertising people to do everything they can to close the information gap.