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Dates:
1969-10-22
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Tokenism and gradualism as answers to the plight of African-Americans is gradually giving ground and the traditionally white structure of business, including the communications business, is breaking down. The advertising business is trying, but not hard enough. Discusses the revolt against injustice. "There are many kinds of black agitators. I hope...

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Dates:
1969-10-28
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Summarizes a survey of opinions obtained from advertising agency people who considered expert on the "going public" issue, and presents a long list of "pros" and "cons".

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Dates:
1970-04-21
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Before presenting Compton's "Live Better Electrically" campaign, describes rising environmental issues, and attributes them to rapid changes in lifestyle and technology. Says advertising people may be more aware of this than others because they share the client's problems, plus their own. These changes represent an opportunity for industry growth, ...

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Dates:
1970-04-25
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

As retiring 4A's chairman, Mr. Cummings looks at the rising of student violence, racial bigotry, crime, drugs, pornography, and the disregard for our environment and natural resources, and deplores what he sees. We should take a very hard look at ourselves, he says, and advertising men should use their talents to persuade people to help in build a...

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Dates:
1978-06-14
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

We must not compromise with critics of the corporate system. But we have too much to lose by not becoming activists and cleaning up our own act. He describes how business is fighting back through organizations like the Business Round Table and the advertising associations. He stresses the benefits of a corporate social audit and explains how to do ...

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Dates:
1980-03-27
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

The 70s was the decade of regulation, but disenchantment has set because regulation often exacts unanticipated economic costs. We need opportunities to meet mandated objectives by using the talents and creativity of business. He cites the new advertising industry program of self regulation. His intent is not to weaken regulatory resolve or abandon ...

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Dates:
1960-12-06
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History
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Dates:
1961-05-08
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Lists 10 accomplishments of magazines and offers suggestions for further improvement in each category.

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Dates:
1964-04-07
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Sees Hawaii destined to become the major pathway of East-West trade. Urges the local business community to support a Pacific Area Marketing Institute to develop the skilled personnel required for Hawaii's new role.

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Dates:
1968-09-10-1968-12
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Promotes support for a tourism promotion plans sponsored by the Central American Tourism Council. The advent of jumbo jets in the next two to three years will make Central America more accessible as a tourist area, but the seats and hotel rooms cannot be filled unless the marketing plan is carried out.