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Dates:
1969-04-24
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Lists the achievements of his predecessor, Ed Bond, and cites eight problems ahead: Diversification; Consumerism; Media; People; Prompt Payment; Client Relations; Taxes; and Changing Nature of Agencies.

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Dates:
1969-06-04
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Urges graduates of Chicago Council training course to represent their profession as skillfully as they represent clients. Calls for them to take the offensive against those who make Madison Avenue a whipping boy. "Be proud of the business. Be a positive spokesman. Stand up and be counted".

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Dates:
1969-11-06
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Discusses rent, travel and payroll, three items of agency cost which represent approximately 75% of agency income. To increase profits agencies must improve "efficiency per employee". Suggests that agencies retain cost control consultants who can recommend ways to achieve more effective management of people.

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Dates:
1980-04
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

New opportunities in marketing will be created in the 1980s by what he describes as a "constantly changing audience in a fascinating, complex world". He lists three significant prospective trends: (1) an aging population where adult-dominated markets replace the youth-dominated markets of the 1970s; (2) completion of the emergence of women into the...

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Dates:
undated
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

Expresses thanks for speech supplied by Bart Cummings, and encloses clippings supporting his view that it was very successful.

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Dates:
undated
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

The goal ought to be to develop peer pressure supporting a campaign which promotes the slogan "Don't Drive if you Drink". The memo describes the research method used in arriving at this recommendation.

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Dates:
1984
Level:
file
Collection ID:
NMAH.AC.0421
Repository:
Archives Center, National Museum of American History

A confidential interview conducted for in-house use in June 1983 may be offered for publication in a book. He is asked to approve release of selected quotes on: research, creativity, finding and keeping the best people, the quality of writers coming out of schools, the role of business in teaching and training, and TV programming in general.

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Dates:
1927 - 1987
Level:
series
Collection ID:
NMAH.AC.0277
Repository:
Archives Center, National Museum of American History

This series consists of annual reports and stockholder leaflets and is divided into two subseries: Subseries 2.1: United Shoe Machinery, 1927-1975 and Subseries 2.2: Emhart Corporation, 1976-1984. Subseries 2.1: United Shoe Machinery, 1927-1975, consists of stockholder leaflets, annual reports, directors meetings and operational reports. The stock...

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Level:
file
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History

President and chief executive officer of the Campbell Soup Company from 1980 until 1989.