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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.